Follow The Frog Toolkit Overview
This communications toolkit offers partnering companies digital creative assets (in different languages) and ready-to-use messaging to easily participate in our annual Follow The Frog engagement campaign in September.
Topics: Follow the Frog
Follow the Frog 2021 Campaign Recap
Through our 2021 campaign we reached out to 16.1 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.
Topics: Follow the Frog
Company Marketing Communication Toolkit for Point of Sale
This toolkit provides partnering companies with creative assets dedicated to point of sale communication to attract consumer attention and promote your products with the Rainforest Alliance seal. The materials,including posters, leaflets, door stickers, shelf wobblers, table tents, farmer testimonials, and more, are ready-to-use or can be customized, and are available in multiple languages.
Topics: Marketing sustainability
Webinar slides: New Rainforest Alliance Marketing Activities to Boost Your Sustainability Story
Learn about our upcoming marketing activities, plans to raise public engagement, and how we can work together to build greater awareness of your brand’s sustainability commitment and impact. This slide deck includes a link to the recording of this webinar (May 2021) and other useful links to our marketing resources.
Topics: Marketing sustainability
Forest Allies Communication Toolkit
This toolkit with sample copy, photos, video b-roll, and other digital resources may be used by company partners to communicate about their Forest Allies membership. For more information visit our Forest Allies page or contact us at forests@ra.org.