The Rainforest Alliance Certified™ Seal on Packaging
Unilever, the world’s largest tea producer, is the maker of brands PG tips, Red Rose and Lipton, which carry the Rainforest Alliance Certified seal in the UK, Canada and the US respectively.
Michiel Leijnse, manager of Global Brand Development for Lipton, says “In the first year since the introduction of certified tea into our brands in Western Europe, we’ve experienced more than ten percent sales growth in Italy and Sweden. Our commitment to sustainability helped us land a contract to supply tea in McDonald’s in Australia and several European countries.”
Photo: J. Henry Fair
Caribou Coffee has committed to source 100 percent of its beans from Rainforest Alliance Certified farms by the end of 2011.
The green frog seal is prominently displayed on Caribou coffee bags along with a description of Rainforest Alliance certification and its benefits. Related point-of-sale materials, menu boards and promotions are featured in more than 500 café locations in the US and in select international venues. Caribou also invests in the training of its baristas and staff to ensure that they are educated about certification.
Photos: Caribou Coffee
RONA, a Canadian retailer of home improvement products, now carries rakes and shovels made with wood from Forest Stewardship Council/Rainforest Alliance Certified forests.
Normand Dumont, executive vice president of merchandising for RONA says, “We require our suppliers to deliver products that come from certified forests and have set ambitious targets for FSC certification. Some of our FSC products also carry the Rainforest Alliance Certified seal, which makes them more identifiable as certified and assures consumers that these products are more respectful of the environment.”
Suzano Pulp and Paper, one of the ten largest paper and pulp companies in the world, attributes much of its success to its choice to seek Forest Stewardship Council (FSC®) certification on its already well-managed forestlands. Based in Brazil, Suzano produces a line of office paper that carries the Rainforest Alliance Certified™ seal alongside the FSC® label.
Photo: Suzano Pulp and Paper
Numerous Tchibo coffee blends featuring the Rainforest Alliance Certified seal are available in Austria, Germany and Switzerland. Consumers can also see the green frog seal on Tchibo’s television advertisements, website and more.
Available in the United States and Canada, Kraft's Back to Nature chocolate chunk and granola cookies contain cocoa from Rainforest Alliance Certified farms and feature the green frog seal of approval.
Elizabeth Wenner, director of sustainability for Kraft Foods, says of their commitment to sourcing goods from Rainforest Alliance Certified farms, “It’s business-driven sustainability. We’re making money; the farmers are making money. We think it’s the only way forward.”
Bissinger’s “Rainforest Collection,” including chocolate bars and chocolate covered fruits, feature the Rainforest Alliance Certified seal.
Dave Owens, chief chocolatier for Bissinger’s says, “As a maker of fine, handcrafted chocolate, one of Bissinger’s first and foremost concerns is integrity of ingredients. To us, that means selecting the best bean for the finest taste, but also sourcing ingredients that are good for the farmer and the environment. The Rainforest Alliance symbolizes that, and tells our customers that we think long and hard about every ingredient that's used in our confections.”
Domtar EarthChoice papers feature the Rainforest Alliance Certified seal and Forest Stewardship Council trademark.
On the back of the packages, Domtar includes information about the Rainforest Alliance and FSC, helping businesses and individuals -- from professional publishers to retail customers -- make more informed paper choices.
Whole Foods Markets in the US carry a variety of “365 Everyday Value” private labeled products from Rainforest Alliance Certified farms, including flowers, grapes, pineapples, bananas and orange juice. Consumers will find the green frog seal on other name branded products and on banners throughout the store, in store windows and on the Whole Foods’ website.
Photo: J. Henry Fair
Epicurean cutting boards can be found in more than 6,000 retail outlets across the US, including Bed, Bath and Beyond, Crate and Barrel and Williams-Sonoma. Made from a composite paper material, the boards contain either FSC-certified fiber, post-consumer recycled paper, or both and many carry the Rainforest Alliance Certified seal.