Executive Summary: International Alliance for Marketing and Commercialization of Sustainable Tourism Services

This report summarizes the work of the Rainforest Alliance Sustainable Tourism Program, supported by the Inter-American Development Bank’s Multilateral Investment Fund (IDB/MIF). The document includes a brief of the strategies implemented to promote sustainable management practices among tourism businesses and tour operators in Latin America, to enhance their competitiveness and international exposure and to raise consumer awareness and demand for sustainable tourism services. It also quantifies the results achieved from 2007 to 2011.

by Rainforest Alliance (2013)
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