Student Resource Page: Brochure Format
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Many brochures use the following format to structure their message. The illustrations show two sides of a piece of paper that is folded in thirds.
Side One
| Middle Panel | Back Panel | Front Panel |
| This is the first panel readers will see after they open the brochure. Begin giving information and continue to draw readers in. |
Tell readers what
actions to take. Tell readers who to contact for more information. |
Open with a catchy headline in large type to get readers' attention. Use interest-grabbing pictures to draw in readers. |
Side Two
| ←←←←← | Inside Spread | →→→→→ |
| Focus on one idea in each paragraph
or section. Label each section with a title that helps readers get the information quickly. Use facts and examples. Use illustrations, photos, and charts to help make your points | ||
Source: Adapted from "Writer's Guide: Persuasive Brochure." Elements of Language. Holt, Rinehart, and Winston. (accessed October 2, 2008).