Student Resource Page: Brochure Format
Many brochures use the following format to structure their message. The illustrations show two sides of a piece of paper that is folded in thirds.
|Middle Panel||Back Panel||Front Panel|
|This is the first panel readers will see after they open the brochure.
Begin giving information and continue to draw readers in.
|Tell readers what
actions to take.
Tell readers who to contact for more information.
|Open with a catchy headline in large type to get readers' attention.|
Use interest-grabbing pictures to draw in readers.
|Focus on one idea in each paragraph
Label each section with a title that helps readers get the information quickly.
Use facts and examples.
Use illustrations, photos, and charts to help make your points
Source: Adapted from "Writer's Guide: Persuasive Brochure." Elements of Language. Holt, Rinehart, and Winston. (accessed October 2, 2008).