Inform and Inspire Employees

Employees are your most valuable ambassadors when it comes to sharing your sustainability story and maximizing the success of your Follow the Frog promotional activity. During the 10-month Follow the Frog campaign, we encourage you to hold inspirational events and training sessions to engage staff in telling the story of the Rainforest Alliance and why your business is working with us.

  • Decorate your premises with Follow the Frog point-of-sale materials.
  • Encourage staff to organize and participate in Follow the Frog activities.
  • Talk about your sustainability journey, Rainforest Alliance Certified™ products or Rainforest Alliance Verified™ services on your company intranet, newsletters and/or emails.
  • Link regularly to content on the Guardian platform that highlights the impacts of your Rainforest Alliance purchasing over the 10 months of Follow the Frog.
  • Host a staff training event, brown bag luncheon, or educational webinar.
  • Use our multimedia resources to help demonstrate our work together.
  • Give employees the link to the Follow the Frog platform on the Guardian [link coming soon] and to our website: www.rainforest-alliance.org/followthefrog.
  • Ask your employees to follow the Rainforest Alliance on Twitter and Facebook so they can stay connected year-round:

Need help?

We'd love to chat about your promotional ideas and needs, so please contact us!

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