Educate and Engage Your Employees

Employees can be your most valuable ambassadors when it comes to sharing your sustainability story. In advance of and during Follow the Frog Week, let your staff know who we are and why your business is working with us.

  • Encourage staff to participate in your Follow the Frog Week activities (and ours!).
  • Talk about your sustainability journey, Rainforest Alliance Certified™ products or Rainforest Alliance Verified™ services on your company intranet, newsletters or emails.
  • Dedicate one day as an Employee Awareness Day. Host a training event, brown bag luncheon, or educational webinar.
  • Use our multimedia to help demonstrate our work together.
  • Give employees the link to our website: www.rainforest-alliance.org.
  • Ask your employees to follow the Rainforest Alliance on Twitter and Facebook so they can stay connected year-round:
  • Suggest they show their support for your Follow the Frog Week activities (and ours!) on Twitter and Facebook, if they have their own personal accounts.
  • Use our Follow the Frog Week materials and promotional items in your offices.

How Companies Participated in the Past

  • Kruger Products, Lipton Tea and Domtar used internal communications to educate employees about their commitments to Rainforest Alliance Certified products and engage them in their sustainability journeys.
  • Yorkshire Tea decorated their staff cafeteria with tropical foliage and signs about Follow the Frog Week, and offered a rainforest themed menu throughout the week.