Events, In-Store Promotions and Competitions

Help raise awareness of the impacts of the work of the Rainforest Alliance while showcasing your links to us and hence your commitment to ethical sourcing. Below are some ideas. When planning for your event and/or promotion, please remember that all uses of the Rainforest Alliance Certified™ seal or Rainforest Alliance Verified™ mark must be pre-approved in writing by the Rainforest Alliance.


  • Host a tasting, demo or event highlighting your products that display the green frog seal.
  • Use the Follow the Frog point-of-sale materials to decorate the venue of your event.
  • Invite local press and bloggers to your Follow the Frog event and encourage them to send a photographer or video crew. If they can’t attend, offer to send them your own images of the event for publication.
  • Inform and motivate your employees about the work of the Rainforest Alliance through staff training events.

Promotion and Competition Ideas


  • Run an offer, competition or giveaway.
  • Promote your activities on social media using our Follow the Frog downloadable images.
  • Award loyalty points for purchasing Rainforest Alliance Certified products.
  • Decorate your premises with Follow the Frog point of sale materials.
  • Invite local celebrities to help draw customers into your store.
  • Take photos and share them with your social networks using the hashtag #FollowTheFrog; you can also spotlight photos on your website and include them in future promotions. Find more social media ideas here.
  • Tell your local press and radio about your Follow the Frog activity and invite them to attend. Or follow up afterwards with photos and a press release.
  • Email us about your event or promotion so that we can share it with our followers.


  • Run a competition or an offer (discount or giveaway) linked to products in your Rainforest Alliance Certified range.
  • Download and use the Follow the Frog online banners to promote the offer on your website.
  • Launch and promote your Follow the Frog activities on Twitter, Facebook and Instagram (suggestions on social media here).

Need help?

We'd love to chat about your promotional ideas and needs around competition prizes and giveaways, so please contact us!

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