Online Promotions and Social Media

Show the world you’re supporting a brighter future -- use your website and social networks to celebrate Follow the Frog Week and to share your sustainability story. See tips and sample messages for websites, emails, Facebook and Twitter below. Find additional content, including videos, slide shows, blogs and facts about our work here.

On Your Website, Blog and Email

  • Use our customizable Follow the Frog Week graphics to show how your company is celebrating.
  • Blog about…
    • Why you’ve become certified/verified or are sourcing from certified farms.
    • What sustainability means to your company and why it’s important for your customers and our planet.
    • Personal perspectives from visits to Rainforest Alliance Certified™ farms or forests, or Rainforest Alliance Verified lodges and the benefits you observed.
  • Feature links to www.rainforest-alliance.org and our blogs (we’ll have a special blog series throughout the week):
  • Host an online contest, sweepstakes or giveaway.
  • Send e-mails or e-newsletters to customers about how you are celebrating Follow the Frog Week and encourage them to take part in events and promotions, link them to your blogs, Rainforest Alliance Certified products, etc.

Sample Online & Email Messages

  • Be a Follower. Choose a healthy planet and follow the frog. http://ow.ly/oMOsq
  • Be a Follower. Look for the frog when you shop. The planet depends on it. http://ow.ly/oMOsq
  • Just because you don't see the consequences, doesn't mean there aren't any. Follow the frog! http://ow.ly/oMOsq
  • Do you follow the frog? Take the pledge. http://ow.ly/oMOsq
  • Follow the Frog! Choose Rainforest Alliance Certified™.
  • Follow the Frog! Choose Rainforest Alliance Verified™.
  • Follow the Frog! It’s good for people and our planet.
  • Every time you purchase Rainforest Alliance Certified™ products, you’re supporting high standards of environmental, social and economic stewardship. The choices you make contribute to a better world. Be a Follower and follow the frog.
  • Our [coffee/tea/paper/cocoa/wood/fruit/etc.] proudly bears the Rainforest Alliance Certified™ seal. Learn how we’re supporting a brighter future for people and our planet. Follow the frog to www.rainforest-alliance.org.
  • We’re doing our part to support a brighter future for people and our planet by purchasing [coffee/tea/paper/cocoa/wood/fruit/etc.] from Rainforest Alliance Certified™ [farms / forests]. Follow the frog to www.rainforest-alliance.org.
  • We’re committed to ensuring that our work supports a brighter future for people and our planet. That’s why we’re Rainforest Alliance Verified™.  Follow the frog to www.rainforest-alliance.org and www.sustainabletrip.org to find out more.
  • Where have you seen the Rainforest Alliance frog lately? Show us by posting a photo to the Rainforest Alliance’s Facebook page (www.facebook.com/rainforestalliance). Use the #FollowtheFrog hashtag.

Find additional downloadable materials for your website and social networks.

How Companies Participated in the Past

  • Birds and Beans, Inc. invited customers to participate in their bird walk event and a certified coffee promotion on their website and in email.
  • On their website and in emails to customers, The Republic of Tea promoted complimentary Rainforest Alliance plush frogs for the first 75 online orders.
  • Timothy’s Coffees of the World featured a Follow the Frog banner on their home page, linking visitors to their selection of Rainforest Alliance Certified coffees.
  • Yampu Tours, VaPues Tours, Unicornio Azul, Country Walkers, Adventure Life, Uxlabil EcoHotels and Hands Up Holidays offered online discounts on travel to Rainforest Alliance Verified hotels and lodges.

On Facebook...

  • Use our sample messages below to help spread the word about Follow the Frog Week and how you’re celebrating.
  • Post facts about your product, its origins and why it’s more sustainable -- e.g., “Did you know our coffee is grown on Rainforest Alliance Certified farms that protect the environment and the well-being of communities?”
  • Post images of your products with the green frog seal or photos of the people and places behind your products/services.
  • Encourage customers, fans and followers to post their photos of your products with the green frog seal to the Rainforest Alliance Facebook page and use the #FollowtheFrog hashtag.
  • Use our videos to help explain the benefits of certification and verification -- e.g., “Our products are FSC® certified by the Rainforest Alliance, ensuring they meet the highest standard of responsible forestry. See why this matters…”
  • Pose provocative questions and watch the responses cascade in -- e.g., “If you could visit one of our Rainforest Alliance Certified tea estates, where would you go?”
  • Ask fans to “follow the frog” by liking the Rainforest Alliance.
  • Direct fans to visit our website and yours for more information.
  • Encourage your page fans to participate in contests, events and promotions.

Sample Facebook Messages

Starting after 6:00 am your time on Monday, September 16, please share (or adapt) these sample messages for your Facebook audiences:

  • Celebrate #FollowtheFrog Week! Join the @Rainforest Alliance to help to support a healthier future for people and the planet. http://ow.ly/oMOBe
  • Just because you don't see the consequences, doesn't mean there aren't any. #FollowtheFrog http://ow.ly/oMOBe
  • Do you #FollowtheFrog? Take the pledge. http://ow.ly/oMOsq
  • Be a Follower. Choose a healthy planet and #FollowtheFrog. http://ow.ly/oMOBe
  • Be a Follower. Look for the frog when you shop. The planet depends on it.#FollowtheFrog. http://ow.ly/oMOBe
  • It’s #FollowtheFrog Week! Find an event/promotion near you. http://ow.ly/oMQes
  • Every time you purchase @Rainforest Alliance Certified™ products, you’re supporting high standards of environmental, social and economic stewardship. It’s how the little things you buy add up to a whole better world. Be a Follower and #FollowtheFrog. http://ow.ly/oMOBe
  • #FollowtheFrog! Choose @Rainforest Alliance Certified™. http://ow.ly/oMOBe
  • #FollowtheFrog! Choose @Rainforest Alliance Verified™. http://ow.ly/oMOBe
  • #FollowtheFrog! It’s good for people and our planet. http://ow.ly/oMOBe
  • Have you seen the @Rainforest Alliance green frog on our (coffee / tea / paper / chocolate / furniture / juice / etc.)? It means a brighter future for people and the planet. Join us in celebrating #FollowtheFrog Week!
  • Celebrate #FollowtheFrog Week! The @Rainforest Alliance green frog on our (coffee / tea / paper / chocolate / furniture / fruit / etc.) means that it was produced in harmony with nature.
  • #FollowtheFrog – we do! It’s good for people and our planet. http://ow.ly/oMOBe
  • See how the @Rainforest Alliance Certified (coffee / tea / paper / cocoa / furniture / fruit / etc.) you buy makes a difference. #FollowtheFrog (www.rainforest-alliance.org)

Don’t forget to include @Rainforest Alliance in your posts so that they show up on our wall. Also, be sure to use the #FollowtheFrog hashtag.

How Companies Participated in the Past

  • More than 35 companies, including Lipton Green Tea, Mars Galaxy, Magnum ice cream, Whole Foods, Boyd Coffee Co., and Caribou Coffee used Facebook and Twitter to let their customers know why they “follow the frog.”
  • Tetley Tea hosted a daily competition on their Farmers First Hand Facebook page for fans to win a Rainforest Alliance plush frog.
  • Yampu Tours, VaPues Tours, Unicornio Azul, Country Walkers, Adventure Life, Uxlabil EcoHotels and Hands Up Holidays offered online discounts on travel to Rainforest Alliance Verified hotels and lodges.

On Twitter...

  • Follow and retweet or mention tweets from @RnfrstAlliance, @RnfrstAll_UK and @RnfrstAll_AU -- we’ll be retweeting your mentions throughout the week.
  • Encourage your followers to follow @RnfrstAlliance too.
  • Use our sample tweets -- below.
  • Combine tweets, like the ones below, with links to our images, videos and slide shows that are relevant to your company and its products or services.
  • Use questions to entice people to visit your website and ours, e.g. “Why do we sell @RnfrstAlliance Certified coffee? [URL]”.
  • Use @RnfrstAlliance and the #FollowtheFrog hash tag in your tweets.
  • Host a Twitter contest, giveaway or promotion.
  • Host a Tweet chat or Twitter party.

Sample Tweets

Starting after 6:00 am your time on Monday, September 16, please share (or adapt) these sample messages for your Twitter audiences:

  • Celebrate #FollowtheFrog Week! Join the @RnfrstAlliance to help support a healthier future for ppl & the planet. http://ow.ly/oMOBe
  • Just because you don't see the consequences, doesn't mean there aren't any. http://ow.ly/oMOBe #FollowtheFrog
  • Do you #FollowtheFrog? Take the pledge. http://ow.ly/oMOsq
  • Be a Follower. Choose a healthy planet and #FollowtheFrog. http://ow.ly/oMOBe
  • Be a Follower. Look for the frog when you shop. The planet depends on it. http://ow.ly/oMOBe #FollowtheFrog
  • It’s #FollowtheFrog Week! Find an event/promotion near you. http://ow.ly/oMQes
  • #FollowtheFrog! Choose Rainforest Alliance Certified™.
  • #FollowtheFrog! Choose Rainforest Alliance Verified™.
  • #FollowtheFrog! It’s good for people and our planet.
  • We’re celebrating #FollowtheFrog Week! Help protect people & our planet. http://ow.ly/oMOsq
  • Do you #FollowtheFrog? We do. (Company name) believes in @RnfrstAlliance Certified/Verified. Find out more at http://ow.ly/oMOsq
  • #FollowtheFrog & choose @RnfrstAlliance Certified (coffee / tea / paper / cocoa / fruit / furniture / etc.) - good for people & our planet! http://ow.ly/oMOsq
  • See how our @RnfrstAlliance Certified (coffee / tea / paper / cocoa / furniture / fruit / etc.) you buy makes a difference. #FollowtheFrog to http://ow.ly/oMOsq
  • Discover the @RnfrstAlliance (Certified / Verified) difference at http://ow.ly/oMOsq. #FollowtheFrog
  • #FollowtheFrog – Tweet your pics of the @RnfrstAlliance Certified seal on our products!
  • Happy #FollowTheFrog Week! Be a @RnfrstAlliance follower – it’s good for people and the future of the planet http://ow.ly/oMOBe
  • I follow the @RnfrstAlliance frog. And I’m choosing a healthy planet. http://ow.ly/oMOBe #FollowtheFrog
  • Just because you don’t see the consequences of your actions, doesn’t mean there aren’t any http://ow.ly/oMOBe #FollowTheFrog
  • Every choice you make has hidden consequences. Find out what happens when you don’t #FollowTheFrog http://ow.ly/oMOBe
  • Be a leader. Take the pledge to be a savvy consumer and #FollowTheFrog! http://ow.ly/oMOBe

How Companies Participated in the Past

  • More than 35 companies, including Lipton Green Tea, Mars Galaxy, Whole Foods, Boyd Coffee Co., and Caribou Coffee used Facebook and Twitter to let their customers know why they “follow the frog.”
  • Zavida Coffee organized a Twitter contest for followers to win a gourmet coffee gift basket featuring Zavida’s entire line of Rainforest Alliance Certified coffees.

Online Activation and Marketing

Engage Rainforest Alliance Frog “followers” and bring your sustainability story to life with a customized online rich media campaign celebrating Follow the Frog Week. The Rainforest Alliance’s partner online advertising network can help leverage the impact of your Follow the Frog events, promotions and social media campaigns with an engaged and activated audience.

The CASE Study Ad Network

  • Rainforest Alliance partners receive a preferred $7.50 CPM rate.
  • Select a curated site list from a wide selection of premium inventory.
  • Customize our Follow the Frog Week interactive Rich Media Banners.
  • Target your campaign regionally or nationally, in the US, and internationally.

The CASE Study Ad Network offers a turnkey solution to reaching your audience. To learn more click here or contact Zlato Fagundes at zlato@casestudynetwork.com.

Sample Rich Media Banners and Customizable Features

In banner features include:

  • Event or product photo gallery
  • Event or Giveaway promotion and entry
  • Social Media Integration
  • Email/Data Collection
  • File Downloads
  • User-initiated Video
  • Blog feed