Our Work in Sustainable Tourism

Tourism, one of the world’s largest industries, employs more than 235 million people worldwide and generates some 9.2 percent of the global GDP. While tourism is a vital source of income for many developing countries, it can also result in pollution, deforestation, inefficient energy use and cultural exploitation.

The Rainforest Alliance offers training to tourism businesses -- including hotels and lodges -- that provides them with the tools and techniques they need to run efficiently and sustainably. Businesses that have completed our program and are interested in becoming certified can enter our certification auditing process and demonstrate compliance with our sustainable tourism standard to earn the right to use the Rainforest Alliance Verified™ mark on promotional materials.

As a traveler, how can you know you're having a positive impact on the places you visit? Through SustainableTrip.org and other tools, the Rainforest Alliance provides travelers, tour operators, and travel agents with a comprehensive listing of destinations that are not only beautiful, but also benefit communities, flora and fauna.

Map: Our Global Impact

Our Global Impact

See where our work in sustainable tourism is protecting local ecosystems and supporting communities.

Explore the map »

Support our work in sustainable tourism »

Learn More

How do I plan a sustainable vacation?
How do I avoid greenwashing claims?
Will I have to sacrifice quality for sustainability?
Will it be more expensive?
Isn't sustainable travel mostly for backpackers?
What is the difference between eco-tourism, sustainable tourism, nature tourism?
Can travel ever really be sustainable?


Search form