Effects of UTZ Certification According to Coffee Farmers in Brazil

This study provides the first evaluation of UTZ certification from the point of view of the certified farmers and other stakeholders in Brazil. The UTZ certification programme was launched in 2002 in Brazil. Over the years, the number of certified farmers has grown considerably, mainly due to the adoption of the standard by medium and large-scale coffee producers in the main coffee-farming regions of Minas Gerais, São Paulo and Espírito Santo. Most of the farmers adopted UTZ certification as part of their business strategy, in order to stand out for the quality of their coffee, improve their access to export markets and obtain a better price.