We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky.
That’s why we have developed a wide array of marketing tools and materials. Starting from infographics and one-pagers to messaging templates and video material; all these resources can help you promote your collaboration with the Rainforest Alliance.
Can’t find what you’re looking for? Or do you need materials in another language? Contact marketing@ra.org.
Creative assets to attract consumer attention and promote your products with the Rainforest Alliance seal.
Download our digital assets and messaging templates for Follow The Frog, to be used on all your social media channels.
Photos of Rainforest Alliance Certified coffee, cocoa, tea, farms, and farmers from around the world.
Key messages and more for your promotional materials or product packaging.
B2B one pagers about our crop specific certification programs, sustainability approach, and other business offerings.
Graphical explanations of our certification process, impact, and mass balance sourcing.
Visuals with quotes from Rainforest Alliance Certified farmers about the impact of certification on their lives and the way they do business. These visuals can be used on social media, website or in (CSR) reports.
A messaging framework and building blocks for consumer communication around our certification seal. Topics include what the seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources to support your communication. Available […]
Seven-second animation reveal the new certification seal in a fun way. It shows the UTZ label morphing into the new Rainforest Alliance seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Seven-second animation reveal the new certification seal in a fun way. It shows the legacy Rainforest Alliance seal morphing into the new seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Seven-second animation reveal the new certification seal in a fun way. It shows both the legacy Rainforest Alliance seal and the UTZ label, morphing into the new seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Digital assets to enrich your online communication about the new seal and your collaboration with the Rainforest Alliance. We offer ready-to-use materials (JPG) and customizable options (AI) in multiple languages, sizes, and formats.
