Trust in the Age of AI: The Rainforest Alliance’s Position
In an era when AI can generate confident outputs at speed, the need for credible, objective, and human-accountable verification only grows.... Continue Reading
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In an era when AI can generate confident outputs at speed, the need for credible, objective, and human-accountable verification only grows.... Continue Reading

Starbucks’ climate footprint comes under fresh scrutiny as new analysis shows coffee beans and dairy milk drive a quarter of its emissions. The company faces pressure to publish a clear climate transition plan as investors question whether its 2030 net-zero ambition is still achievable.

Rainforest Alliance certification supports farmers in turning their farms into profitable, resilient businesses that respect workers and the land. Through training, we promote farming techniques designed to help farms adapt to climate change and protect the land for future generations—all while improving incomes for tea-farming families.... Continue Reading

From strikingly colourful warblers to shimmering hummingbirds, shaded coffee farms attract some of the bird world’s most beautiful species. Here’s ten birds to daydream about while you sip your next cup of Rainforest Alliance Certified coffee.... Continue Reading

Rainforest Alliance weighs in on a new WWF-backed proposal to set minimum environmental standards for globally traded food commodities, highlighting how credible certification can help companies strengthen sustainability, human rights, and traceability efforts.

Lab-grown cocoa is emerging as a potential solution to climate-driven supply risks, but raises concerns for smallholder farmers. Rainforest Alliance warns that without safeguards, innovation could undermine livelihoods, calling for investment in farmers alongside new technologies.