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  • Give
  • Our Work
  • Get Involved
      • Find Certified Products
      • Find products with the Rainforest Alliance Certified seal available near you!

      • Get Involved >
      • Ways to Give
      • Join Our Mailing List
      • Events and Webinars
      • Everyday Actions
      • Become an Ambassador
      • Shop Merchandise
      • Make a World of Difference
      • Tens of thousands of acres of rainforests across the globe are being destroyed every day—threatening endangered wildlife and local communities who depend on forests to survive.
      • We need your help
  • Learn
  • For Business
      • Helpful Links
        • Marketing Sustainability
        • Certification Documents
        • Business Login Portal
      • Our Business Solutions >
      • Certification Program
      • Sourcing Risk Assessment
      • Corporate Advisory Services
      • EUDR Risk Assessment
      • Cause Marketing
      • Work with us
      • From technical assistance and training, to supply chain risk management, certification and assurance—our experts and partners can support your business’s sustainability journey.
      • Start today
      • WHAT OUR SEAL MEANS
        The Rainforest Alliance certification seal means that the product (or a specified ingredient) was produced by farmers, foresters, and/or companies working together to create a world where people and nature thrive in harmony
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Home / Marketing Sustainability / Marketing Toolkit

Marketing Toolkit

Finding the right language to explain what Rainforest Alliance certification is and how your company’s sustainability journey is making a difference for people and nature can be tricky. That’s why we have developed a suite of marketing tools ranging from social media graphics, infographics, messaging templates, videos, and photos to help you promote your work with the Rainforest Alliance.

Most popular resources

Photo collections

Photos of Rainforest Alliance Certified coffee, cocoa, tea, farms, and farmers from around the world.

Social media graphics

Vibrant social media graphics you can download and use on your own accounts.

Messaging Templates

Key messages and more to communicate about your work with the Rainforest Alliance.

Point of Sales materials

Free downloadable materials including shelf wobblers, table tents & floor decals.

All resources for Marketing Toolkit

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How To Talk About Your Work With the Rainforest Alliance

We’re sharing a variety of Rainforest Alliance key messages below to help you talk about your company’s sustainability commitments and partnership with the Rainforest Alliance.... Continue Reading

How-to Guide
March 17, 2025
Man smiles while holding a cup of Rainforest Alliance certified tea

How to Get Approval to Use Rainforest Alliance Trademarks

These are the steps business working with the Rainforest Alliance need to follow to use our certification seal.... Continue Reading

How-to Guide
March 13, 2025

How to Communicate about Sustainability Credibly, Transparently, and Effectively

By following these guidelines, you’ll communicate your sustainability commitments in a way that resonates with consumers, builds trust, and showcases the genuine efforts your company is making toward a more sustainable future.

How-to Guide
January 13, 2025
Banana bunch in a crate displaying Rainforest Alliance seal

Using Our Logo and Seal

The Rainforest Alliance family of marks includes multiple distinct icons, which represent different relationships with our organization.... Continue Reading

How-to Guide
December 11, 2024

How to Plan a Follow the Frog Campaign

Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.... Continue Reading

How-to Guide
September 11, 2024

Follow The Frog Campaign Overview

Are you ready to invite your customers to Follow the Frog? Download our guide, made especially for our corporate partners. It has all the creative assets and ready-to-use messaging your company needs to join the green frog movement!

How-to Guide
August 13, 2024

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Thank you for your interest in partnering with the Rainforest Alliance! We collaborate with brands, businesses, and creators committed to sustainability, helping them drive impact while strengthening their brand.

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