Rainforest Alliance Seal Graphic Guidelines
This guide defines what the Rainforest Alliance Certification seal means and shows you how it can be used on your certified products.
How-to Guide
Marketing Sustainability
The Rainforest Alliance can help you tell your company’s sustainability story in a way that fits your brand values and resonates with your audience.
From strategies on raising consumer awareness to resources that help you get your messaging right, we’re here to support you on the journey.
Most Popular
Using Our Seal and Logo
Guidance for how the Rainforest Alliance logo and seals should be used.
Social media graphics
Free downloadable graphics for use on your channels.
Follow the Frog Campaign
Celebrate your sustainability journey with the Rainforest Alliance by launching a Follow the Frog campaign.
Cause Marketing
Partner with the Rainforest Alliance to build brand loyalty, drive sales, and help protect people and nature.
Must Reads
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.
How to Communicate about Sustainability Credibly, Transparently, and Effectively
By following these guidelines, you’ll communicate your sustainability commitments in a way that resonates with consumers, builds trust, and showcases the genuine efforts your company is making toward a more sustainable future.
How To Talk About Your Work With the Rainforest Alliance
We’re sharing a variety of Rainforest Alliance key messages below to help you talk about your company’s sustainability commitments and partnership with the Rainforest Alliance.
All resources for Marketing Sustainability
Frog Foot Floor Decal
Decals of our green frog’s footprint to lead customers to your Rainforest Alliance certified products! Available in yellow, green, or beige in PDF format.
Shelf wobbler: Small Choices, Big Impact
Shelf wobbler – talker to promote your Rainforest Alliance products directly at the shelf. Available in multiple colors and languages. Including print files and template with trim lines.
Table tent
Table tent customizable with your brand logo to promote your collaboration with the Rainforest Alliance. Easy to print and fold, and available in multiple languages.
Declaration of Certification for Out of Home
Offer your out of home customers this customizable declaration to promote your Rainforest Alliance Certified coffee and/or tea in their outlets and show their sustainability commitment to consumers. Available for coffee and tea, in multiple languages.