Our Impact
Discover how the Rainforest Alliance drives positive change for a better future—and why joining our movement creates value for every stakeholder involved.
2025 EDITION
The power of our alliance
Benefits for producers
- Access better markets, partnerships, and income opportunities
- Improve yields and crop quality
- Grow knowledge, skills, and decision-making power
- Boost resilience to climate and price shocks
- Improved labor conditions with stronger safeguards and protections
Benefits for companies
- Meet changing regulatory expectations with confidence
- Co-create solutions that reflect brand values and ambitions
- Close sustainability gaps with tailored support
- Access data, insights, and reporting tools that elevate your ESG narrative
- Strengthen consumer trust and brand equity with responsible sourcing
- Reduce supply chain risks and build resilience through integrated sustainability programs
Consumers
We help millions of consumers worldwide to “follow the frog’’ and make better, everyday choices that drive change. Beyond the products they purchase, we also connect with billions more individuals through our campaigns and brand presence.
390 million consumers6
66k branded products on shelves with the Rainforest Alliance Certified seal7
Benefits for consumers
- Feel confident that choices support people and nature
- Create change through everyday decisions
- Choose products that help support climate, forests, and human rights
- Enjoy quality goods produced with care
Benefits for donors
- Align with the UN Sustainable Development Goals
- Mobilize resources for thriving landscapes and communities
- Drive impact with accountability and excellence
- Fund solutions that shift landscapes, sectors, and supply chains
- Amplify impact through market leverage, partnerships, and scale
Governments
We work with international governments to shape policies and partnerships that unlock long-term sustainability and positive impact.
8 policies influenced since 20229
Benefits for governments
- Align market incentives with national sustainability targets
- Strengthen systems for legislative compliance (e.g., EU Deforestation Regulation and the EU Corporate Sustainability Due Diligence Directive)
- Support global sustainability and climate goals (e.g., UN Sustainable Development Goals, Paris Agreement, biodiversity targets)
- Respond to consumer expectations for sustainable products and corporate accountability
Our areas of impact
From forests and farms to the people who depend on them, our work focuses on the systems most critical to a sustainable future. We’ve identified five impact areas where intervention is urgent; where we can help transform global agriculture and forestry to regenerate landscapes and build thriving communities.
Sustaining ecosystems
Our future depends on thriving ecosystems, especially tropical forests that help regulate climate, water, and biodiversity. But we are losing them at an alarming pace, and nearly 90 percent of deforestation is driven by agriculture. We work to protect what remains, restore what’s been lost, and transform agricultural practices so that threatened ecosystems are not only spared, but actively regenerated.
11.9 m
hectares, including ecosystems protected, better managed, restored, and sustainably cultivated.
That’s roughly the size of the Netherlands, Belgium, Switzerland, and Luxembourg!
40% of the way toward our goal
2030 GOAL
Work with farmers and communities across 30 million hectares to protect and restore land through sustainable practices, supported by certification and field programs.
Conserving biodiversity
Biodiversity is collapsing at a startling rate, with one million species at risk of extinction. This is largely due to habitat loss from agricultural expansion, even though healthy ecosystems are essential for resilient food systems. We work to protect high-conservation-value areas, preserve species-rich habitats, and restore ecological balance within and beyond farms.
937,700
hectares of biodiversity-rich areas supported through ecosystem protection or restoration activities
An area roughly 1.5 times the size of Yellowstone National Park.
38% of the way toward our goal
2030 GOAL
Support the protection and restoration of 2.4 million hectares of biodiversity-rich areas through farm and landscape initiatives.
Improving rural livelihoods
Too many smallholder farmers remain trapped in poverty despite feeding much of the world. Low prices, poor yields, and unequal market access keep millions from earning a decent living. We work to improve livelihoods by boosting productivity, strengthening market connections, and supporting pathways to a living income—because farming families should thrive, not just survive.
$2.22 B
in additional farm income due to improved farm practices and sustainability premiums*
Rainforest Alliance Certified farms have 28% higher yields compared to country averages**
US$100 million in additional annual income from sustainability premiums
67% of the way toward our goal
2030 GOAL
Support the generation of US$3.3 billion in additional farm income through premiums and improved yields on Rainforest Alliance Certified farms.
How the Rainforest Alliance drives sustainability transformation
Through our landscape work and business solutions—including our globally recognized Rainforest Alliance Regenerative Agriculture Certification and Rainforest Alliance Sustainable Agriculture Certification —we are creating a more sustainable world for people and nature.
Field projects and programs
We collaborate with frontline communities to encourage responsible business practices that enhance workers’ well-being, boost farmers’ incomes, and support sustainable land management to restore biodiversity and increase climate resilience.
Certification and other business solutions
Through certification, our corporate advisory services, and more, we’re working with farmers and companies to transform agricultural supply chains for a better future.
2025 Annual Report
Leap into our 2025 annual report to see the advances we’ve made toward a better future for people and nature.
1: Our global alliance consists of farmers and farmworkers on certified land, field project participants, company partners, social media followers, email subscribers, donors, and Rainforest Alliance staff.
2: Consumers are estimated based on the share of the adult population consuming coffee, chocolate, tea, and bananas in North America, the EU, and the UK, multiplied by the Rainforest Alliance’s global market share of each product. Estimates account for consumers who may consume more than one product.
3: The number of producers includes individuals that are farm operators as reported by Certificate Holders with a granted license, along with temporary and permanent workers on Rainforest Alliance Certified farms.
4: This figure is based on the estimated number of households participating in the Rainforest Alliance Certification Program and field programs, multiplied by five. The number of households was estimated by assuming that all workers on smallholder farms belong to the farm household, while on larger farms one worker per household is assumed, and any additional workers are paired two-per-household.
5: The number of company partners is based on the number of brands with supply chain certification.
6: Consumers are estimated based on the share of the (adult) population consuming coffee, chocolate, tea, and bananas in North America, the EU, and the UK, multiplied by the Rainforest Alliance’s global market share of each product. Estimates account for consumers who may consume more than one product.
7: Retail products are counted based on those carrying the Rainforest Alliance Certified seal.
8: Individuals and organizations are calculated based on those contributing financial resources to support Rainforest Alliance activities.
9: Policies influenced include national policies (like those in Germany) and EU legislation.