Traceability for Fresh & Processed Fruits, Vegetables and Cut Flowers

MultiTrace is an online platform used by the Rainforest Alliance to trace Rainforest Alliance Certified products through supply chains, and to authorize trademark approvals. Farmers and companies now have a single transactional system to record all purchases and sales of Rainforest Alliance Certified fresh and processed fruits, vegetables and cut flowers.​​ MultiTrace will be accessible through the Rainforest Alliance Certification Platform (RACP), once traceability comes into force (May for fresh fruits, Q4 for processed fruits). MultiTrace replaces our MarketPlace traceability system.

Yes, all companies must register on RACP as part of the transition to our new standard.  You can register here.   

You will be able to access MultiTrace in RACP once it becomes available. You can register and log into RACP here. Further guidance and training will become available soon.

Any company buying or selling from Rainforest Alliance Certified farms including producers, processors, exporters, importers, ripening facilities, bottlers, and wholesalers will need to report their incoming and outgoing transactions using the online traceability system. See chapter 2 of the Rainforest Alliance Supply Chain Requirements here

Certified producers are allocated a maximum quota of Rainforest Alliance Certified volumes at the time of audit. Our traceability system will track volumes of the Rainforest Alliance Certified fresh fruits, fruit juice and by-products, and vegetables and cut flowers from certified producers all the way to brand/retail packaging, to support the Rainforest Alliance Certified claim. The system records volume transactions of Rainforest Alliance Certified products, linking the product claim to certified farms.

Per our 2020 Supply Chain Requirements, volumes sold as certified must be recorded in the Rainforest Alliance traceability platform at the latest two weeks after the end of the quarter in which the shipment took place.

The standard allows certificates holders a period of two weeks to record their online traceability transactions after the end of the quarter in which the physical shipment took place. However, note that importers will receive monthly royalty invoices based on incoming volume transactions received within the prior month.

If your company wants to claim that the products it buys or sells originated from a Rainforest Alliance Certified farm then the transaction must be reported in the traceability system, irrespective of whether the products carry the green frog seal or other Rainforest Alliance trademarks on stickers or packaging. Similarly, all transactions of products which carry the green frog seal or other Rainforest Alliance trademarks on stickers or packaging must be reported in the traceability system even if the final buyer does not want to claim that these products have been sourced from Rainforest Alliance Certified farms. This enables us to validate all claims that the products have been sourced from Rainforest Alliance Certified farms and protects the credibility of the Rainforest Alliance trademarks, including the green frog seal.

The Rainforest Alliance places a high priority on protecting your data and your privacy. Sales data is treated as confidential and will only be accessible to the suppliers and customers that you interact with directly. The Rainforest Alliance understands that you may have a desire to keep your individual and business information private and secure. We are committed to taking all reasonable and appropriate measures to safeguard against unauthorized disclosures of information. Read more in our privacy policy here

Internet access is required to declare transactions. For users that have limited access to the internet, users can enable their buyers request a transaction to the Producers by using the “Purchase” option at the time of issuing a transaction. Both companies will need to set the other up as a Mandated Trade partner in the Dashboard.

Traceability guidance and training will become available in the future.

To recover your password, go to the login page at  https://portal.ra.org/RA_Certification_Theme/Login and click on “Forgot password” after attempting to enter a username. If you continue to have issues logging in, email us at customersuccess@ra.org. If you continue to have issues logging in, email us at customersuccess@ra.org.