The Rainforest Alliance family of marks includes two distinct icons, which represent different relationships with our organization. In each case, a company or operation must meet specific criteria, have a signed agreement with the Rainforest Alliance, and use our marks as defined in our Use of Marks Rules and Guidelines.
In all cases, use of marks must be submitted for review and approval through the appropriate channel. For the agricultural sector, this is through the Rainforest Alliance’s Marketplace portal. For participating forestry and tourism certification programs, this is done through our partner organization, NEPCon.
Rainforest Alliance Certified™ seal
The Rainforest Alliance Certified™ seal is awarded to farms, forestlands and tourism operations that meet the rigorous criteria of the Rainforest Alliance Sustainable Agriculture Standard, the Forest Stewardship Council®, or the Sustainable Tourism Standard certified by NEPCon.
If your business has complied with the following standards, you may be eligible to use the seal.
- Sustainable Agriculture Standard certification
- FSC® Forest Management certification
- FSC® Chain-of-Custody certification
- Sustainable Tourism standard for certification of hotels and lodging services
- Sustainable Tourism Standard for certification of tour operators
We are currently developing a new certification program. As part of this, we have begun a process to refresh and modernize our green frog seal, while capitalizing on the existing strong consumer recognition and brand value. More information will be shared in the coming months.
Rainforest Alliance logo
The Rainforest Alliance logo may be used to denote a cause marketing relationship, a formal sourcing agreement, or to represent another partnership or service relationship, such as corporate advisory, for illustrative purposes. It cannot be used by certified operations.
Use of all Rainforest Alliance marks must be pre-approved in writing by the Rainforest Alliance.