What Does Rainforest Alliance Certified™ Mean?

Like our organizational logo, the Rainforest Alliance Certified™ seal features a frog for a very good reason.

Frogs are indicator species, meaning that they are a symbol of environmental health, and they are found on every continent except Antarctica. Our green frog certification seal indicates that a farm, forest, or tourism enterprise has been audited to meet standards that require environmental, social, and economic sustainability. Thousands of products bearing the Rainforest Alliance Certified seal are found on shelves, in advertisements, and websites around the world.

For information on how to become certified, how to source products from certified farms or forestry operations, or the development of our new certification program, please visit our business website.

The new Rainforest Alliance certification seal

new Rainforest Alliance certification seal

We are currently finalizing our new 2020 Certification Program (to be published in June 2020), following our 2018 merger with UTZ. As part of this milestone and our new brand identity we have refreshed and modernized our green frog seal while capitalizing on the existing strong consumer recognition and brand value. We are proud to present our new Rainforest Alliance certification seal which will replace the current Rainforest Alliance Certified seal and the UTZ label. The new seal can be used by our partners on product packaging and promotional materials from September 1, 2020. Learn more about the new seal.


In order to become certified, farms must meet criteria of the Rainforest Alliance Sustainable Agriculture Standard. The Standard encompasses all three pillars of sustainability—social, economic, and environmental. Rainforest Alliance Certified™ farms are audited regularly to verify that farmers are complying with the Standard’s comprehensive requirements, which require continual improvement on the journey to sustainable agriculture. The Standard is built on these important principles of sustainable farming:

  • Biodiversity conservation
  • Improved livelihoods and human well-being
  • Natural resource conservation
  • Effective planning and farm management systems

For more information on the Sustainable Agriculture Standard and how Rainforest Alliance certification benefits communities, forests, and wildlife, read the Rainforest Alliance Impacts Report. Visit our business website for more information about what it means to be a Rainforest Alliance Certified farm.


The Rainforest Alliance is one of the founding members of the Forest Stewardship Council® (FSC®), the largest sustainable forestry standard setter in the world. Products that bear the FSC mark and the Rainforest Alliance Certified seal are sourced from forests that:

  • Protect endangered species and forest areas of high conservation value
  • Set aside a portion of land as forest reserve
  • Provide workers with decent wages and protect their ability to organize
  • Follow FSC guidelines that determine how, when, and where timber and non-timber forest products are harvested
  • Respect the rights of local communities and indigenous people

You can find more information about our work to conserve forests here. For more information on what it means when you see the Rainforest Alliance Certified seal on forestry products, visit our business website


Proprietors of tourism businesses, including lodging services and inbound tour operators, who demonstrate they are minimizing their environmental footprint and supporting workers, local cultures, and surrounding communities may also be eligible for using the Rainforest Alliance Certified seal. Third-party audits and certification by NEPCon confirm these businesses meet tourism criteria, which are recognized by the Global Sustainable Tourism Council. The criteria require:

  • Protection of nearby ecosystems
  • Wise use of natural resources
  • Climate change mitigation
  • Benefits to the social and cultural development of surrounding communities

See our listing of Rainforest Alliance Certified hotels and tour operators and plan your sustainable getaway!

Ramon nut, a sustainable superfood - photo by Sergio Izquierdo

How will we feed the 9.8 billion people who will share Earth in 2050?