The Rainforest Alliance has launched a vibrant new brand identity with a sleeker, more dynamic frog. Inspired by the rainforest habitat, our new brand identity represents a major milestone, following our January 2018 merger with UTZ and the development of our new organizational strategy.
We've dedicated more than 30 years to amplifying the voices of farmers and forest communities, improving livelihoods, protecting biodiversity, and helping people mitigate and adapt to climate change in bold and effective ways. Through the years, our frog has changed and adapted along with the growth of our organization and the evolution of our identity.
We are now working to refresh and modernize our green frog seal as part of the development of our new agricultural certification program, while making the most of existing strong consumer recognition and brand value. More information will be shared in the coming months. For the latest information on the new certification program please visit our business website.