About Us

Our Mission

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

Our Vision

We envision a world where people can thrive and prosper in harmony with the land.

Our Strategy

At the heart of the Rainforest Alliance’s approach is the understanding that the health of the land is inextricably connected to the wellbeing of those who depend on it for their livelihoods. Our approach includes training and certification to promote healthy ecosystems and communities in some of the world’s most vulnerable ecosystems.

We work with forward-thinking farmers, foresters and tourism entrepreneurs to conserve natural resources and ensure the long-term economic health of forest communities. In order for a farm or forestry enterprise to achieve Rainforest Alliance certification, or for a tourism business to be verified, it must meet rigorous standards designed to protect ecosystems, safeguard the well-being of local communities and improve productivity. The Rainforest Alliance then links these farmers, foresters and tourism businesses to the growing global community of conscientious consumers through the green frog seal.

The Rainforest Alliance Certified™ seal is an internationally recognized symbol of environmental, social and economic sustainability that helps both businesses and consumers do their part to ensure a brighter future for us all.