Marketing Managers

Resources for marketing professionals that promote products with the Rainforest Alliance Certified seal.

Conveying a strong message starts with thinking about what makes an impactful story for your audience. We take a holistic view by focusing on the three well known pillars of sustainability: people, planet, and profit.

The Rainforest Alliance marketing team offers a wide array of tools and materials to help you communicate your sustainability story.

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Marketing Toolkit

Free marketing tools and resources to help you communicate about the Rainforest Alliance.

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Learn all about our seals and logos and how to use them.

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Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.

Must-read resources for Marketing Managers

Help Center

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication.... Continue Reading
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Help Center

The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.... Continue Reading
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Help Center

How to Talk About the Rainforest Alliance

We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.... Continue Reading
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All resources for Marketing Managers

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Full Mutual Recognition for Mass Balance Cocoa

With the launch of the new Standard, we will shift to Full Mutual Recognition for all Rainforest Alliance mass balance products throughout the entire supply chain. This page describes how Full Mutual Recognition will be implemented in cocoa. [Read more...]

Topics: CertificationCocoa

Presentations

Company Marketing Communication Toolkit for Point of Sale

This toolkit provides partnering companies with creative assets dedicated to point of sale communication to attract consumer attention and promote your products with the Rainforest Alliance seal. The materials,including posters, leaflets, door stickers, shelf wobblers, table tents, farmer testimonials, and more, are ready-to-use or can be customized, and are available in multiple languages.
Download: Company Marketing Communication Toolkit for Point of Sale

Available in: English

Topics: Marketing sustainability

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