Resources for marketing professionals that promote products with the Rainforest Alliance Certified seal.
Conveying a strong message starts with thinking about what makes an impactful story for your audience. We take a holistic view by focusing on the three well known pillars of sustainability: people, planet, and profit.
The Rainforest Alliance marketing team offers a wide array of tools and materials to help you communicate your sustainability story.
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Free marketing tools and resources to help you communicate about the Rainforest Alliance.
Learn all about our seals and logos and how to use them.
Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
Curious what other companies have done when it comes to communicating about Rainforest Alliance certification? Check out these marketing examples to get inspired.
Since 2014, the Rainforest Alliance has provided monitoring and evaluation (M&E) support to guide Nescafé in its field programs with coffee farmers around the world. This executive brief analyses... View more
As part of our 2020 Certification Program, certain retailers are now able to earn certification.
The Rainforest Alliance considers human rights and environmental due diligence a fundamental corporate responsibility. Our certification program and tailored supply chain services can help companies adhere to the due diligence laws we’re advocating for.
This Transition Tool provides the processes for certificate holders of the 2015 UTZ Certification Program and/or 2017 Rainforest Alliance Certification Program wishing to be certified under the our new 2020 Certification Program.
These are the steps business working with the Rainforest Alliance need to follow to use our certification seal.
On October 1, 2018, the Rainforest Alliance and Preferred by Nature, formerly known as NEPCon, formally completed its acquisition of the RA-Cert business unit. RA-Cert previously managed the Rainforest Alliance’s certification, assurance, and auditing services.
