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Home » Resources for Partners » Marketing Managers

Marketing Managers

Resources for marketing professionals that promote products with the Rainforest Alliance Certified seal.

Conveying a strong message starts with thinking about what makes an impactful story for your audience. We take a holistic view by focusing on the three well known pillars of sustainability: people, planet, and profit.

The Rainforest Alliance marketing team offers a wide array of tools and materials to help you communicate your sustainability story.

Our Key Offerings


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Receive the Frog Business News newsletter for bi-monthly updates

Marketing Toolkit

Free marketing tools and resources to help you communicate about the Rainforest Alliance.

Our Seal and Logo

Learn all about our seals and logos and how to use them.

Follow the Frog Campaign

Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.

Must-read resources for Marketing Managers


Rainforest Alliance certified products are identified with our frog seal
How-to Guide

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.... Continue Reading
Learn More
How-to Guide

The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.... Continue Reading
Learn More
How-to Guide

How to Talk About the Rainforest Alliance

We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.... Continue Reading
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How-to Guide

Bringing Your Story to Life: Marketing Examples from Partner Companies

Curious what other companies have done when it comes to communicating about Rainforest Alliance certification? Check out these marketing examples to get inspired.... Continue Reading
Learn More

All resources for Marketing Managers


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Article

Our Integrated Pest Management & Pesticide Approach

What can be done to reduce this reliance on pesticides and the negative consequences of pesticide use? A practical and cost-effective answer is integrated pest management (IPM).

Published on December 22, 2022

Organizational Updates

Retail and Foodservice Companies Now Included in Rainforest Alliance Certification and Traceability: What You Need to Know

As part of our 2020 Certification Program, certain retailers are now able to earn certification.

Published on December 22, 2022

Help Center

Rainforest Alliance Standards Committee

The Rainforest Alliance Standards Committee is responsible for discussing, weighing, and deciding on the feedback received during the multi-stakeholder consultations, and for approving draft versions of standards. The Standards Committee may also advise on standards-related documents, and on related strategic topics.

Published on December 2, 2022

Help Center

How Much Does Rainforest Alliance Certification Cost?

This page gives you an overview of certification costs for farmers and companies.

Published on November 24, 2022

Organizational Updates

Temporary Supply Shortage for Supply Chain Actors

As we all navigate this difficult COVID-19 pandemic, we are committed to working together with our company partners to adapt to the changing conditions.

Published on November 24, 2022

Presentations

Follow the Frog 2022 Campaign Recap

Through our 2022 campaign we reached out to 23.6 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.

For Business

Transform your business practices

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Help us rebalance the planet

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See how we measure our impacts

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Use our conservation curricula in your classroom

The Rainforest Alliance is a 501(c)(3) Nonprofit registered in the US under EIN: 13-3377893.

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