
Marketing Managers
Resources for marketing professionals that promote products with the Rainforest Alliance Certified seal.

Conveying a strong message starts with thinking about what makes an impactful story for your audience. We take a holistic view by focusing on the three well known pillars of sustainability: people, planet, and profit.
The Rainforest Alliance marketing team offers a wide array of tools and materials to help you communicate your sustainability story.
Our Key Offerings
Subscribe to Our Newsletter
Receive the Frog Business News newsletter for bi-monthly updates
Marketing Toolkit
Free marketing tools and resources to help you communicate about the Rainforest Alliance.
Our Seal and Logo
Learn all about our seals and logos and how to use them.
Follow the Frog Campaign
Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.
Must-read resources for Marketing Managers


The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

How to Talk About the Rainforest Alliance
Bringing Your Story to Life: Marketing Examples from Partner Companies
All resources for Marketing Managers
Our Integrated Pest Management & Pesticide Approach
What can be done to reduce this reliance on pesticides and the negative consequences of pesticide use? A practical and cost-effective answer is integrated pest management (IPM).
Retail and Foodservice Companies Now Included in Rainforest Alliance Certification and Traceability: What You Need to Know
As part of our 2020 Certification Program, certain retailers are now able to earn certification.
Rainforest Alliance Standards Committee
The Rainforest Alliance Standards Committee is responsible for discussing, weighing, and deciding on the feedback received during the multi-stakeholder consultations, and for approving draft versions of standards. The Standards Committee may also advise on standards-related documents, and on related strategic topics.
How Much Does Rainforest Alliance Certification Cost?
This page gives you an overview of certification costs for farmers and companies.
Temporary Supply Shortage for Supply Chain Actors
As we all navigate this difficult COVID-19 pandemic, we are committed to working together with our company partners to adapt to the changing conditions.
Follow the Frog 2022 Campaign Recap
Through our 2022 campaign we reached out to 23.6 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.