Bringing Your Story to Life: Marketing Examples from Partner Companies

‘Enjoy delicious coffee with a peace of mind’. McDonalds Taiwan launches a new TV commercial featuring certification as an important factor of their coffee quality.

With this video Costa Coffee is not only celebrating their 50th year; they also celebrate 13 years of partnering with the Rainforest Alliance. This includes sourcing 100% of their coffee and hot chocolate from Rainforest Alliance certified farms.

100% of the chili peppers used in the sambal and chili sauce from Inproba are purchased from Rainforest Alliance certified farms. In this video they take consumers to Thailand and show what the Rainforest Alliance certification entails.

Costa Coffee and the Rainforest Alliance are celebrating 12 years of partnership. This video was a co-creation across continents during lockdown. A nice example about how flexible and creative we can be, even during a global pandemic.

As a founding member of Forest Allies, Kingfisher will support the Rainforest Alliance to protect, restore, and enable responsible management of tropical forests. This video announces the start of this very promising partnership.

Together with the Rainforest Alliance, Costa Coffee developed this B2B info pack to engage their European colleagues who want to know more about the Rainforest Alliance. A great example of how partner companies can use our marketing content and materials.

Magnum Turkey presented this video during an event where they announced the launch of the ‘Magnum 2059 – a Magnum without Chocolate’ – showing what a Magnum could look like in the future if we don’t all take action regarding cocoa production and sourcing. It emphasizes climate change and its impact on cocoa, putting Magnum’s work with the Rainforest Alliance at the core of the message.

As part of their campaign celebrating their 100% Rainforest Alliance Certified coffee, McDonald’s Canada developed this sustainability promotional page, featuring a video filmed on a certified farm, to demonstrate the difference our farming practices make.

As part of their campaign celebrating their 100% Rainforest Alliance Certified coffee, McDonald’s Canada aired this commercial, showing the journey of a Rainforest Alliance Certified coffee bean from farm to cup, and the positive effects it has on communities and the environment.

The Lawson convenience store chain in Japan shares their commitment to Rainforest Alliance Certified coffee with web content and a video shown in its 14,000 stores.

McDonald’s UK celebrates their 100% Rainforest Alliance Certified #coffee in this new social media video, encouraging consumers to #FollowTheFrog to McCafe for a sustainably sourced cup of coffee.

Domtar and the Rainforest Alliance working together for over 2 decades. You don’t have to go to the ends of the Earth to save the rainforest. Just Follow the Frog!

US convenience store Wawa celebrates their offering of 100% Rainforest Alliance Certified espresso and their commitment to quality, the environment, social responsibility and more.

Bradford Soap proves that practices that are good for business can also be good for the planet, by sourcing palm oil from Rainforest Alliance Certified farms.

Daabon farms were the first organic palm oil farms to also earn Rainforest Alliance certification for their sustainable practices.

Australian retail giant, Woolworths, created this video highlighting our work together, and the impacts a cup of Rainforest Alliance Certified tea can have.

Dagoba Chocolate, the Rainforest Alliance and the extraordinary impact of sustainable cacao on San Juan de Cheni, Peru, an area that fought back against terrorists to protect their land, their community and their cocoa heritage.

Nespresso created a fun animation to mark the Rainforest Alliance 30th anniversary and 14 years of working together on sustainable coffee.

The story of the “Garland of Roses” awarded to the winner of the famed Kentucky Derby horse race, made by Kroger with Rainforest Alliance certified blooms.

Innocent has been using Rainforest Alliance certified bananas in their smoothies for over 10 years. We’re happy to share a little film they made to explain why.

Neoprene is a nonrenewable material with an energy-intensive manufacturing process. By replacing it with Yulex® natural rubber from sources that are Forest Stewardship Council® certified by the Rainforest Alliance, Patagonia is causing less harm to the planet and the ocean.

McDonald’s pop up McCafe in New York City surprises customers with sustainable coffee in the middle of Columbus Circle.

Ever wonder where the wood for musical instruments comes from? We’re proud to share this video made by C.F. Martin & Co. (aka Martin Guitar) that explains how the company works with the Rainforest Alliance to source sustainable wood.

Procter & Gamble works with Rainforest Alliance to help ensure responsible forest management and sustainable practices in the creation of paper products.

The Rainforest Alliance’s Alex Morgan explains what Rainforest Alliance Certified means.

A coffee producer talks to Timothy’s World Coffee about the benefits of certification for his farm.

Taylor’s of Harrogate—the makers of Yorkshire Tea—believes that some of the world’s best, brightest tea comes from Rwanda.

“…100 percent Arabica beans, specially selected for us from Rainforest Alliance Certified farms. And the other good news is, it won’t cost the Earth…”

“Make a better choice with Lipton. The world’s first Rainforest Alliance Certified tea.”

“Galaxy has joined forces with the Rainforest Alliance to help support cocoa growing communities in Africa. So not only does Galaxy taste good, it does good.”

“Lyons Tea is on a journey and acting as our guide, independent experts on sustainability, the Rainforest Alliance… Make tea make a difference.”

“Made with Rainforest Alliance Certified coffee beans… Helping to ensure a future for the rainforest, for coffee farmers and for their children…”

“We’ve found some of the finest cocoa beans so you don’t have to…new Magnum Ecuador — for pleasure seekers.”

“We hand select the best leaves, steam or pan fire them to bring out the best taste and aroma in a way that’s certified to respect the environment and local growers.”

“Only these [coffee beans] are Rainforest Alliance Certified, helping the environment, farmers and their communities.”