So you’ve done the hard work of changing your business practices to achieve your sustainability goals? Now it’s time to tell the world all about it. Below you will find a wide selection of marketing examples from our partner companies. Browse through them to get inspired and when you’re ready click through to our marketing toolkit. We’re happy to support you to market your Rainforest Alliance Certified products.
If you’re not sure how to communicate your sustainability story, make sure to read The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product.

McDonalds Taiwan
‘Enjoy delicious coffee with a peace of mind’. McDonalds Taiwan launches a new TV commercial featuring certification as an important factor of their coffee quality.

Costa Coffee
With this video Costa Coffee is not only celebrating their 50th year; they also celebrate 13 years of partnering with the Rainforest Alliance. This includes sourcing 100% of their coffee and hot chocolate from Rainforest Alliance certified farms.

YES! Snacks

Inproba Netherlands
100% of the chili peppers used in the sambal and chili sauce from Inproba are purchased from Rainforest Alliance certified farms. In this video they take consumers to Thailand and show what the Rainforest Alliance certification entails.

Costa Coffee
Costa Coffee and the Rainforest Alliance are celebrating 12 years of partnership. This video was a co-creation across continents during lockdown. A nice example about how flexible and creative we can be, even during a global pandemic.

Kingfisher
As a founding member of Forest Allies, Kingfisher will support the Rainforest Alliance to protect, restore, and enable responsible management of tropical forests. This video announces the start of this very promising partnership.

Costa Coffee UK
Together with the Rainforest Alliance, Costa Coffee developed this B2B info pack to engage their European colleagues who want to know more about the Rainforest Alliance. A great example of how partner companies can use our marketing content and materials.

Magnum Turkey
Magnum Turkey presented this video during an event where they announced the launch of the ‘Magnum 2059 – a Magnum without Chocolate’ – showing what a Magnum could look like in the future if we don’t all take action regarding cocoa production and sourcing. It emphasizes climate change and its impact on cocoa, putting Magnum’s work with the Rainforest Alliance at the core of the message.

McDonald’s Canada
As part of their campaign celebrating their 100% Rainforest Alliance Certified coffee, McDonald’s Canada developed this sustainability promotional page, featuring a video filmed on a certified farm, to demonstrate the difference our farming practices make.

McDonald’s Canada
As part of their campaign celebrating their 100% Rainforest Alliance Certified coffee, McDonald’s Canada aired this commercial, showing the journey of a Rainforest Alliance Certified coffee bean from farm to cup, and the positive effects it has on communities and the environment.

Lawson
The Lawson convenience store chain in Japan shares their commitment to Rainforest Alliance Certified coffee with web content and a video shown in its 14,000 stores.

McDonald’s UK
McDonald’s UK celebrates their 100% Rainforest Alliance Certified #coffee in this new social media video, encouraging consumers to #FollowTheFrog to McCafe for a sustainably sourced cup of coffee.

Domtar
Domtar and the Rainforest Alliance working together for over 2 decades. You don’t have to go to the ends of the Earth to save the rainforest. Just Follow the Frog!

Wawa
US convenience store Wawa celebrates their offering of 100% Rainforest Alliance Certified espresso and their commitment to quality, the environment, social responsibility and more.

Bradford Soap
Bradford Soap proves that practices that are good for business can also be good for the planet, by sourcing palm oil from Rainforest Alliance Certified farms.

Daabon
Daabon farms were the first organic palm oil farms to also earn Rainforest Alliance certification for their sustainable practices.

Woolworths
Australian retail giant, Woolworths, created this video highlighting our work together, and the impacts a cup of Rainforest Alliance Certified tea can have.

Dagoba
Dagoba Chocolate, the Rainforest Alliance and the extraordinary impact of sustainable cacao on San Juan de Cheni, Peru, an area that fought back against terrorists to protect their land, their community and their cocoa heritage.

Nespresso
Nespresso created a fun animation to mark the Rainforest Alliance 30th anniversary and 14 years of working together on sustainable coffee.

Kroger
The story of the “Garland of Roses” awarded to the winner of the famed Kentucky Derby horse race, made by Kroger with Rainforest Alliance certified blooms.

Innocent Drinks
Innocent has been using Rainforest Alliance certified bananas in their smoothies for over 10 years. We’re happy to share a little film they made to explain why.

Patagonia’s Natural Rubber Wetsuits (Yulex®)
Neoprene is a nonrenewable material with an energy-intensive manufacturing process. By replacing it with Yulex® natural rubber from sources that are Forest Stewardship Council® certified by the Rainforest Alliance, Patagonia is causing less harm to the planet and the ocean.

McDonald’s: Advancing Global Coffee Sustainability
McDonald’s pop up McCafe in New York City surprises customers with sustainable coffee in the middle of Columbus Circle.

Martin Guitar
Ever wonder where the wood for musical instruments comes from? We’re proud to share this video made by C.F. Martin & Co. (aka Martin Guitar) that explains how the company works with the Rainforest Alliance to source sustainable wood.

P&G/Charmin
Procter & Gamble works with Rainforest Alliance to help ensure responsible forest management and sustainable practices in the creation of paper products.

Timothy's World Coffee
The Rainforest Alliance’s Alex Morgan explains what Rainforest Alliance Certified means.

Timothy's World Coffee Visits a Rainforest Alliance Certified Farm
A coffee producer talks to Timothy’s World Coffee about the benefits of certification for his farm.

Taylor’s of Harrogate
Taylor’s of Harrogate—the makers of Yorkshire Tea—believes that some of the world’s best, brightest tea comes from Rwanda.

McDonald’s Coffee in the UK
“…100 percent Arabica beans, specially selected for us from Rainforest Alliance Certified farms. And the other good news is, it won’t cost the Earth…”

Lipton Tea in Australia
“Make a better choice with Lipton. The world’s first Rainforest Alliance Certified tea.”

Mars Galaxy Chocolate Bars in the UK
“Galaxy has joined forces with the Rainforest Alliance to help support cocoa growing communities in Africa. So not only does Galaxy taste good, it does good.”

Lyons Tea in Ireland
“Lyons Tea is on a journey and acting as our guide, independent experts on sustainability, the Rainforest Alliance… Make tea make a difference.”

McDonald’s Coffee in Australia
“Made with Rainforest Alliance Certified coffee beans… Helping to ensure a future for the rainforest, for coffee farmers and for their children…”

Jacques Vabre Coffee
“Jacques Vabre Pérou porte le label de la grenouille Rainforest Alliance.”

Magnum Ice Cream in the UK
“We’ve found some of the finest cocoa beans so you don’t have to…new Magnum Ecuador — for pleasure seekers.”

Lipton Tea in Canada
“We hand select the best leaves, steam or pan fire them to bring out the best taste and aroma in a way that’s certified to respect the environment and local growers.”

Nabob Coffee in Canada
“Only these [coffee beans] are Rainforest Alliance Certified, helping the environment, farmers and their communities.”