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  • Give
  • Our Work
  • Get Involved
      • Find Certified Products
      • Find products with the Rainforest Alliance Certified seal available near you!

      • Get Involved >
      • Ways to Give
      • Join Our Mailing List
      • Events and Webinars
      • Everyday Actions
      • Become an Ambassador
      • Shop Merchandise
      • Make a World of Difference
      • Tens of thousands of acres of rainforests across the globe are being destroyed every day—threatening endangered wildlife and local communities who depend on forests to survive.
      • We need your help
  • Learn
  • For Business
      • Helpful Links
        • Marketing Sustainability
        • Certification Documents
        • Business Login Portal
      • Our Business Solutions >
      • Certification Program
      • Sourcing Risk Assessment
      • Corporate Advisory Services
      • EUDR Risk Assessment
      • Cause Marketing
      • Work with us
      • From technical assistance and training, to supply chain risk management, certification and assurance—our experts and partners can support your business’s sustainability journey.
      • Start today
      • WHAT OUR SEAL MEANS
        The Rainforest Alliance certification seal means that the product (or a specified ingredient) was produced by farmers, foresters, and/or companies working together to create a world where people and nature thrive in harmony
    • WHAT OUR SEAL MEANS
      The Rainforest Alliance certification seal means that the product (or a specified ingredient) was produced by farmers, foresters, and/or companies working together to create a world where people and nature thrive in harmony
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Home / Business / Marketing Sustainability

Marketing Sustainability

The Rainforest Alliance offers tools and guidance to help certified brands communicate your sustainability journey in a way that reflects your brand values and connects with your audience. From social media graphics to messaging resources, everything you need is just a download away.

Most Popular

Using Our Seal and Logo

Guidance for how the Rainforest Alliance logo and seals should be used.

Social media graphics

Free downloadable graphics for use on your channels.

Follow the Frog Campaign

Celebrate your sustainability journey with the Rainforest Alliance by launching a Follow the Frog campaign.

Cause Marketing

Partner with the Rainforest Alliance to build brand loyalty, drive sales, and help protect people and nature.

Must Reads

Rainforest Alliance Sustainable Agriculture Seal Graphic Guidelines

This guide defines what the Rainforest Alliance Certification seal means and shows you how it can be used on your certified products.

How-to Guide

The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.

How-to Guide

How to Communicate about Sustainability Credibly, Transparently, and Effectively

By following these guidelines, you’ll communicate your sustainability commitments in a way that resonates with consumers, builds trust, and showcases the genuine efforts your company is making toward a more sustainable future.

How-to Guide

How To Talk About Your Work With the Rainforest Alliance

We’re sharing a variety of Rainforest Alliance key messages below to help you talk about your company’s sustainability commitments and partnership with the Rainforest Alliance.

How-to Guide

All resources for Marketing Sustainability

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Rainforest Alliance Regenerative Seal Graphic Guidelines

This guide defines what our regenerative agriculture seal means and shows you how it can be used on your Rainforest Alliance Certified Regenerative products. By using our seals, your company can show the world that you are helping create a world where people and nature thrive in harmony. We recognize that the brands that make […]

How-to Guide
September 25, 2025
Rainforest Alliance Seal Graphic Guidelines

Rainforest Alliance Sustainable Agriculture Seal Graphic Guidelines

This guide defines what the Rainforest Alliance Certification seal means and shows you how it can be used on your certified products.

How-to Guide
September 25, 2025
Two bouquets of white flowers display the Rainforest Alliance seal

The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.... Continue Reading

How-to Guide
June 3, 2025
Tea That's Better For People & Nature

“Tea That’s Better For People & Nature” Social Media Graphic

Social Media Graphics
March 19, 2025
Coffee That's Better For People & Nature

“Coffee That’s Better For People & Nature” Social Media Graphic

Social Media Graphics
March 19, 2025
Cocoa That's Better For People and Nature

“Cocoa That’s Better For People & Nature” Social Media Graphic

Social Media Graphics
March 19, 2025
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Cause Marketing Interest Form

Thank you for your interest in partnering with the Rainforest Alliance! We collaborate with brands, businesses, and creators committed to sustainability, helping them drive impact while strengthening their brand.

Fill out the form below to explore cause marketing partnership opportunities. The more details you provide, the better we can align on a collaboration that helps create meaningful change.

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