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Follow the Frog

Here you can find an overview of all the content and materials related to our annual Follow the Frog campaign to promote products with the Rainforest Alliance seal and celebrate your collaboration with the Rainforest Alliance.

Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands that work with the Rainforest Alliance. Our annual campaign is designed to help you build brand value and increase loyalty. How? By taking your consumers, staff, and other stakeholders along on your company’s sustainability journey and by sharing the story behind the “green frog” seal on your products.

Our Key Offerings

Follow The Frog 2020 Recap

Our 2020 campaign reached 12,8 million people globally. The recap includes performance results and examples of company activations.

Follow The Frog Toolkit

Check out this global communications toolkit and the resources below. We offer digital creative assets and messaging in different languages that you can use.

Subscribe for updates

Follow the Frog 2021 will take place September 27 – October 3. Want to know all about this year’s campaign? Sign up for our business updates about the Rainforest Alliance’s work.

Communication Support New Seal 

Messaging framework and building blocks for consumer communication around the new seal, incl. sample copy and digital assets (in different languages).

Must-read resources for Follow the Frog

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

How to Plan a Follow the Frog Campaign

How To Follow the Frog on Social Media

Help Your Employees Follow the Frog

All resources for Follow the Frog

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Presentations

Follow The Frog Toolkit

This toolkit provides partnering companies with information about our Follow The Frog B2B & B2C campaign and digital campaign assets in six languages. These assets can be used during the Follow The Frog week in September, when launching the new Rainforest Alliance certification seal on your products, or in your communication about the Rainforest Alliance […]
Download: Follow The Frog Toolkit

Available in: English

Topics: Follow the Frog

Presentations

New Seal Communication Support For Companies

A messaging framework and building blocks for consumer communication around the new seal. Topics include what the new seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources  to support your communication. […]
Download: New Seal Communication Support For Companies

Available in: English, Spanish, German, French, Japanese

Topics: Follow the FrogMarketing sustainabilityNew seal toolkit

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