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Home » Business » Marketing sustainability » Follow the Frog

Follow the Frog

Here you can find an overview of all the content and materials related to our annual Follow the Frog campaign to promote products with the Rainforest Alliance seal and celebrate your collaboration with the Rainforest Alliance.

Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands and retailers that work with the Rainforest Alliance.

During this week, companies from all over the world take their customers and staff along on their sustainability journey and show how they can make better everyday choices by simply looking out for our little frog on items in their grocery store.

Join the Follow the Frog campaign and increase your brand value by sharing the story behind your products with the Rainforest Alliance seal.

Our Key Offerings


Subscribe for Updates

Want to keep up to date about our campaign? Sign up for our business updates about the Rainforest Alliance’s work.

Follow The Frog 2022 Recap

Our 2022 campaign reached 23.6 million people globally. The recap includes performance results and examples of company activations.

Follow The Frog Toolkit Overview

Check out this global communications toolkit and the resources below. We offer ready-to-use and customizable creative assets and messaging in different languages.
Download 2022 Digital Assets >

Communication Support Rainforest Alliance Seal

Download our messaging framework and building blocks to shape your company’s consumer communication around the frog seal.

Must-read resources for Follow the Frog


Rainforest Alliance certified products are identified with our frog seal
How-to Guide

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Learn More
Calls to Action

How to Plan a Follow the Frog Campaign

Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.
Learn More

How To Follow the Frog on Social Media

Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability.
Learn More
Calls to Action

Help Your Employees Follow the Frog

Did you know that employees are one of the most valuable ambassadors for sharing a company’s sustainability story? Follow the Frog is a great opportunity to inspire your team and educate staff about your company’s commitment to sustainability and work with the Rainforest Alliance.
Learn More

All resources for Follow the Frog


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Presentations

Follow the Frog 2022 Campaign Recap

Through our 2022 campaign we reached out to 23.6 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.

Social Media Graphics

Customizable Files

Customizable digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.

Presentations

Follow The Frog Toolkit Overview

This communications toolkit offers partnering companies digital creative assets (in different languages) and ready-to-use messaging to easily participate in our annual Follow The Frog engagement campaign in September.

Social Media Graphics

Farmer Testimonials

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.

Social Media Graphics

The Journey Starts in Your Hands

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.

Social Media Graphics

Rainforest Alliance Certified Means

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.

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