Follow the Frog

Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands that work with the Rainforest Alliance. Our annual campaign is designed to help you build brand value and increase loyalty. How? By taking your consumers, staff, and other stakeholders along on your company’s sustainability journey and by sharing the story behind the “green frog” seal on your products.

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Everything about Follow the Frog 2021

Here’s all you need to know about how to get the most out of this year’s campaign. Find the week calendar with special events, our communications toolkit, and more!

Follow The Frog Toolkit

Check out this global communications toolkit and the resources below. We offer digital creative assets and messaging in different languages that you can use.

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Follow the Frog 2021 will take place September 27 – October 3. Want to keep up-to-date about our campaign? Sign up for our business updates about the Rainforest Alliance’s work.

Follow The Frog 2020 Recap

Our 2020 campaign reached 12,8 million people globally. The recap includes performance results and examples of company activations.

Must-read resources for Follow the Frog

Help Center

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication.
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Rainforest Alliance Business News

How to Plan a Follow the Frog Campaign

Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.
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Rainforest Alliance Business News

How To Follow the Frog on Social Media

Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability.
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Rainforest Alliance Business News

Help Your Employees Follow the Frog

Did you know that employees are one of the most valuable ambassadors for sharing a company’s sustainability story? Follow the Frog is a great opportunity to inspire your team and educate staff about your company’s commitment to sustainability and work with the Rainforest Alliance.
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All resources for Follow the Frog

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Presentations

Follow The Frog Toolkit

This toolkit provides partnering companies with digital creative assets and ready-to-use messaging to participate in our Follow The Frog engagement campaign. These assets can be used during the Follow the Frog week in September, or when launching the Rainforest Alliance certification seal on your products.
Download: Follow The Frog Toolkit

Available in: English, Portuguese

Topics: Follow the FrogMarketing sustainability

Presentations

New Seal Communication Support For Companies

A messaging framework and building blocks for consumer communication around the new seal. Topics include what the new seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources  to support your communication. […]
Download: New Seal Communication Support For Companies

Available in: English, Spanish, German, French, Japanese

Topics: Follow the FrogMarketing sustainabilityNew seal toolkit

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The Rainforest Alliance is a 501(c)(3) Nonprofit registered in the US under EIN: 13-3377893.

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