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Home » Business » Marketing sustainability » Follow the Frog

Follow the Frog

Here you can find an overview of all the content and materials related to our annual Follow the Frog campaign to promote products with the Rainforest Alliance seal and celebrate your collaboration with the Rainforest Alliance.

Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands and retailers that work with the Rainforest Alliance.

During this week, companies from all over the world take their customers and staff along on their sustainability journey and show how they can make better everyday choices by simply looking out for our little frog on items in their grocery store.

Join the Follow the Frog campaign and increase your brand value by sharing the story behind your products with the Rainforest Alliance seal.

 

Our Key Offerings


Subscribe for Updates

Follow the Frog 2022 will take place September 26 – October 2. Want to keep up to date about our campaign? Sign up for our business updates about the Rainforest Alliance’s work.

Follow The Frog 2021 Recap

Our 2021 campaign reached 16.1 million people globally. The recap includes performance results and examples of company activations.

Follow The Frog Toolkit

Check out this global communications toolkit and the resources below. We offer ready-to-use and customizable creative assets and messaging in different languages.

Communication Support Rainforest Alliance Seal

Download our messaging framework and building blocks to shape your company’s consumer communication around the frog seal.

Must-read resources for Follow the Frog


Help Center

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Learn More
Calls to Action

How to Plan a Follow the Frog Campaign

Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.
Learn More

How To Follow the Frog on Social Media

Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability.
Learn More
Calls to Action

Help Your Employees Follow the Frog

Did you know that employees are one of the most valuable ambassadors for sharing a company’s sustainability story? Follow the Frog is a great opportunity to inspire your team and educate staff about your company’s commitment to sustainability and work with the Rainforest Alliance.
Learn More

All resources for Follow the Frog


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Presentations

Follow the Frog 2021 Campaign Recap

Through our 2021 campaign we reached out to 16.1 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.
Download: Follow the Frog 2021 Campaign Recap

Available in: English

Topics: Follow the FrogMarketing sustainability

Presentations

Follow The Frog Toolkit

This communications toolkit offers partnering companies digital creative assets (in different languages) and ready-to-use messaging to easily participate in our annual Follow The Frog engagement campaign in September.
Download: Follow The Frog Toolkit

Available in: English, Portuguese

Topics: Follow the FrogMarketing sustainability

Presentations

Certification Seal Communication Support For Companies

A messaging framework and building blocks for consumer communication around our certification seal. Topics include what the seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources  to support your communication. Available […]
Download: Certification Seal Communication Support For Companies

Available in: English, Spanish, German, French, Japanese

Topics: Follow the FrogMarketing sustainabilityNew seal toolkit

Animation

New Seal Reveal Animation – UTZ Label to New Rainforest Alliance Seal

Seven-second animation reveal the new certification seal in a fun way. It shows the UTZ label morphing into the new Rainforest Alliance seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Download: New Seal Reveal Animation – UTZ Label to New Rainforest Alliance Seal

Available in: English

Topics: Follow the FrogMarketing sustainabilityNew seal toolkit

Animation

New Seal Reveal Animation – Rainforest Alliance Seal to New Seal

Seven-second animation reveal the new certification seal in a fun way. It shows the legacy Rainforest Alliance seal morphing into the new seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Download: New Seal Reveal Animation – Rainforest Alliance Seal to New Seal

Available in: English

Topics: Follow the FrogMarketing sustainabilityNew seal toolkit

Animation

New Seal Reveal Animation – UTZ and Rainforest Alliance Seals to New Seal

Seven-second animation reveal the new certification seal in a fun way. It shows both the legacy Rainforest Alliance seal and the UTZ label, morphing into the new seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Download: New Seal Reveal Animation – UTZ and Rainforest Alliance Seals to New Seal

Available in: English

Topics: Follow the FrogMarketing sustainabilityNew seal toolkit

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