Every year, we invite our company partners to collaborate with us on our global consumer engagement campaign. Our call-to-action is simple, yet powerful: When you choose a product with the Rainforest Alliance’s little green frog seal, it’s just the first step of a much bigger journey—one where you “Follow the Frog” toward a better future where people and nature thrive in harmony.
From September 25 to October 1, the Rainforest Alliance and our brand partners will share inspiring stories from our work with farming communities around the world. This week is also an opportunity to share all our hopes and ambitions for a more sustainable future.
Join the Follow the Frog campaign and increase your brand value by sharing the story behind your company’s journey with our little green frog.
Want to keep up to date about our campaign? Sign up for our business updates about the Rainforest Alliance’s work.
Our 2022 campaign reached 23.6 million people globally. The recap includes performance results and examples of company activations.
Download our messaging framework and building blocks to shape your company’s consumer communication around the frog seal.
Check out this global communications toolkit and the resources below. We offer ready-to-use and customizable creative assets and messaging in different languages.
Download 2023 Digital Assets >
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.
Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability.
Did you know that employees are one of the most valuable ambassadors for sharing a company’s sustainability story? Follow the Frog is a great opportunity to inspire your team and educate staff about your company’s commitment to sustainability and work with the Rainforest Alliance.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Customizable digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
