Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands that work with the Rainforest Alliance. The annual campaign is designed to build brand awareness and value and increase loyalty. How? By engaging your consumers, employees and other stakeholders around your sustainability commitments and impacts, especially products that carry the “green frog” seal.
Save the Date: September 21-27
This year’s Follow the Frog campaign will take place September 21-27. Make sure Follow the Frog 2020 is included in your marketing & communication plans and watch this space for more!
You can also subscribe for updates in the box to the right of this page. In the meantime, we encourage you to use #FollowTheFrog in your communication year round! We’re always happy to discuss ideas.
Why Follow the Frog?
- Engage with customers, consumers, employees and other stakeholders on the topic of sustainability – a key driver in brand choice and purchase decision.
- Show your customers the impact and added value of your work with the Rainforest Alliance, and your products carrying the Rainforest Alliance Certified™ seal.
How can you participate?
However you want! Partnering companies choose to do many different activities to highlight their work with the Rainforest Alliance—from engaging in social media to in-store and promotional events, media outreach to employee education. These are some examples:
- Engage in social media across portals, tagging the Rainforest Alliance and using the hashtag #FollowTheFrog
- Use our downloadable materials online, in-store or in the office – or create your own
- Create videos, GIFs, or other engaging content
- Host an event for customers, employees or distributors
- Offer a special promotion, contest, or giveaway
- Undertake media and PR outreach, blogs or articles
- Organize engaging educational activities for your employees
The possibilities are endless. For more detailed ideas and tips, read about how to plan a Follow the Frog campaign, how Follow the Frog on social media, and how to help your employees Follow the Frog.
What will you get?
- Downloadable graphics for print or online use (need another language? Let us know!)
- Toolkits with ready to use materials and inspiration: social media, events and promotions, and employee engagement.
- Active support from the Rainforest Alliance Marketing team in launching your company’s activation
- Access to followers on Rainforest Alliance communications channels
Our 2019 Follow the Frog campaign was a huge success. Together with over 90 companies (an increase of 28% over 2018!) from 13 countries and 13 sustainable living influencers from Germany, France, Canada, UK, and the US we reached millions of people around the globe.
For great ideas and inspiration in 2020, see a recap of some of the activations and impacts of last year’s campaign.