Our Follow the Frog campaign is a unique opportunity for showing the impact and added value of your work with the Rainforest Alliance. Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability. A perfect way to build brand awareness and value and increase loyalty.
By joining in the online conversation during the Follow The Frog campaign you can benefit from social media’s algorithms and share in the reach of the other participating companies and influencers as well.
We support your social media outreach
Difficult and time consuming? Not at all! We’re here to support you with ideas and materials to tell your story. Read on for how to create best value and reach and how we can support you.
- Use the suggestions and sample messages below or create your own in your brand voice. Want more ideas or tips on how to talk about your work with the Rainforest Alliance ? Check our messaging templates.
- Use our Follow the Frog communication toolkit with digital creative assets in multiple languages and ready-to-use messaging about the Rainforest Alliance, our green frog seal and Follow the Frog. Add one of our downloadables to make for an engaging and informative post.
- Be sure to tag our accounts and use #FollowTheFrog in all your posts.
- The Rainforest Alliance team will also share, retweet and like your posts. Our LinkedIn community hashtags are #RainforestAlliance, #ClimateChange, and #SustainableAgriculture—use these and we’ll be able to engage with your posts on Linkedin, too.
Here is where you can find us:
- Facebook/ YouTube/ LinkedIn: Rainforest Alliance
- Twitter Global: @RnfrstAlliance
- Instagram: @RainforestAlliance
Tips & messaging for Twitter, Facebook and Instagram
- Follow us on our global Twitter page, @RnfrstAlliance. Retweet our content, and @mention us in your own tweets so we can engage with you directly;
- For regionally specific campaigns use the following: India- @RainforestAlli1; Japan- @RainforestALJP; Latin America- @RnfrstAll_Latin; Mexico- @RainforestALLMX; Sweden- @RnfrstAll_se; United Kingdom- @RnfrstAll_UK;
- Always use the hashtag #FollowTheFrog to join consumers and other participating companies in the online conversation, connecting your social media activities with a wider audience;
- Look for other trending hashtags in line with our work together and include them in your tweet to broaden its reach;
- Use our communication toolkit, or contact us about customizing your image and message.
- Tweet links to relevant content from www.rainforest-alliance.org or videos from our YouTube channel to educate and engage consumers on issues you are connected with and subjects they care about;
- Combine tweets, like the samples below, with links to our stories or campaign graphics.
- Organize a Twitter contest, giveaway, promotion, or chat.
- Let’s join together for a better future. #FollowTheFrog and look for the @RnfrstAlliance Certified green frog seal when you shop.
- [Company Name] + @RnfrstAlliance are joining together for a better future for people and nature. Come along on the journey! #FollowTheFrog
- Do you #FollowTheFrog? We do. [Company name] sources @RnfrstAlliance Certified [your commodity] for our products.
- We #FollowTheFrog to support people and nature thriving together. Where have you found your Frog?
- We support strong #forests and thriving communities. You can too when you #FollowTheFrog and choose @RnfrstAlliance Certified products.
- We proudly #FollowTheFrog to support a better future for people and nature, by sourcing @RnfrstAlliance Certified goods. Why do you #FollowTheFrog?
- #FollowTheFrog with us and the @RnfrstAlliance to protect #forests and help mitigate #climatechange.
- Choose @RnfrstAlliance Certified [your commodity] to support people and nature thriving together. #FollowTheFrog
- #FollowTheFrog to see how the @RnfrstAlliance Certified [your commodity] you choose makes a difference to people and nature.
NOTE: Change the Twitter handle to your regional account listed above, if applicable
- “Like” the Rainforest Alliance’s Facebook page, and share our content, making sure to @mention us in your posts when you do, so we can engage with you directly;
- Encourage your followers to “like” us, too, and stay informed about our work;
- Use the hashtag #FollowTheFrog to join consumers and other businesses in the online conversation, connecting your social media activities with a wider audience;
- Post links from the latest stories and articles about the work and impact of the Rainforest Alliance, or videos from our YouTube channel, even linking them with the sample posts below;
- Post facts about your products, their origins and why they are a more sustainable choice. For example: “Did you know our coffee is grown on Rainforest Alliance Certified farms that protect the environment and the well-being of farmers and communities?”;
- Post images of your products with our green frog seal or photos of the people and places behind your products/services, with the #FollowTheFrog hashtag;
- Encourage customers, fans and followers to post their photos of your products with the green frog seal to the Rainforest Alliance Facebook page, using the #FollowTheFrog hashtag and tagging the @Rainforest Alliance;
- Boost engagement by posting imaginative questions: For example:
“If you could visit one of our Rainforest Alliance Certified cocoa farms, which country would you choose to travel to?”;
- Encourage fans to visit relevant pages on our website to learn more about sustainably sourced ingredients in your products and the positive impact of your work with the Rainforest Alliance.
Sample Facebook Posts
- We support people and nature thriving together. You can too by choosing @Rainforest Alliance Certified [your commodity]. #FollowTheFrog
- We proudly stand for protecting biodiversity and improving livelihoods for farmers, foresters, and workers. You can too when you #FollowTheFrog to @Rainforest Alliance Certified [Company Name] [your commodity].
- We are better together. #FollowTheFrog and look for the @Rainforest Alliance Certified seal when you shop to help create a better future for people and nature with your everyday actions.
- [Company Name] and the @Rainforest Alliance are leaders in the movement to help create a better future. Join us in supporting people and nature thriving together, and #FollowTheFrog to responsibly sourced [your commodity].
- Every time you purchase @Rainforest Alliance Certified products, you’re supporting high standards of environmental, social and economic stewardship. The everyday choices you make contribute to a better world. #FollowTheFrog
- #FollowTheFrog to @Rainforest Alliance Certified products and join us to create a better future for people and nature.
- Have you seen the @Rainforest Alliance green frog seal on our [your commodity]? By sourcing certified ingredients, we’re doing our part to support people and nature thriving together. Let’s join for a better future. #FollowTheFrog
- [Company Name] and @Rainforest Alliance are joining for a better future by committing to responsibly sourced [your commodity]. You can help make a difference too when you #FollowTheFrog.
- The @Rainforest Alliance green frog seal on our [your commodity] tells you that it was produced with respect for farmers, workers and nature. #FollowTheFrog
- See how the @Rainforest Alliance Certified [your commodity] you buy makes a difference to farming communities all over the world. #FollowTheFrog
- Follow @rainforestalliance Instagram page, “like” and “regram” our posts, and @mention us in your own posts so we can engage with you;
- Use the hashtag #FollowTheFrog to join consumers and other businesses in the online conversation, connecting your social media activities with a wider global audience;
- Create a trivia game, giveaway, or contest to engage your followers. Sponsor a post to reach an even wider audience;
- Encourage your followers to post their own images of your Rainforest Alliance Certified products using #FollowTheFrog and mention @rainforestalliance— we will regularly select the best #FollowTheFrog images and feature them on our own account;
- Mention us in your Instagram stories, even doing a #FollowTheFrog takeover, featuring your Rainforest Alliance Certified products in all posts;
- Create a short video about our work together, using our collection of pre-cut b-roll footage from certified farms and forests around the world;
- Stay in touch with us to learn more about our upcoming Instagram sustainability challenge;
- More so than with other social media channels, Instagram is all about posting a thumb-stopping image, with a descriptive or clever caption to follow. Any sample messages would depend on the image used. Don’t hesitate to reach out to us at firstname.lastname@example.org if you are interested in talking about us online, or using one of the thousands of powerful photographs we have collected from farm and forests throughout the world.