Collaborating Tourism Associations

The following organizations have signed an agreement with the Rainforest Alliance, formally announcing their commitment to the advancement of improving environmental, economic and sociocultural business practices in the tourism industry.


Adventure Travel Trade Association (ATTA)
The Adventure Travel Trade Association (ATTA) is a global membership organization of more than 800 tourism businesses, destinations and media who seek to transform customers and businesses alike into advocates for sustainability and justice worldwide. Its members include tour operators, tourism boards, specialty travel agents, guides, accommodations, media and service providers. The Rainforest Alliance has been a member since 2008.

Global Sustainable Tourism Council (GSTC)
The Global Sustainable Tourism Council (GSTC) serves as the international body for fostering increased knowledge and understanding of sustainable tourism practices and promotes the adoption of universal sustainable tourism principles and building demand for sustainable travel. The Rainforest Alliance is a founding member of the GSTC and our tourism certification standard is recognized as being aligned with the GSTC’s Global Sustainable Tourism Criteria.

UN 10 Year Framework on Sustainable Consumption and Production – Sustainable Tourism Programme
The UN 10 Year Framework on Sustainable Consumption and Production (10YFP) has a program on sustainable tourism that aims to catalyze positive changes in tourism operations and destinations across the globe. It promotes sustainability through efficiency, innovation and adaptability. The program supports evidence-based decision-making, adoption of a life cycle approach for continuous improvement and emphasizes collaboration among stakeholders and results-based project implementation. The Rainforest Alliance is a member of its international Multistakeholder Advisory Committee (MAC).


Sustainable Tourism Certification Alliance
The Sustainable Tourism Certification Alliance aims to create an integrated regional approach to sustainable tourism certification initially in southern and east Africa with stakeholders from other African countries encouraged to participate as a means of broadening the scope of the Alliance over time. The Rainforest Alliance joined the Alliance in 2013.


Sustainable Tourism Commission (COMITURS)
COMITURS and the Rainforest Alliance work together to promote and strengthen tourism in Guatemala through the development of sustainable tourism services in a competitive and comprehensive way, while simultaneously developing strategies that ensure compliance with recognized sustainability principles.


Mexico Tourism Secretariat (SECTUR)
Thanks to an agreement between the Mexico Tourism Secretariat (SECTUR) and the Rainforest Alliance, all Rainforest Alliance Certified™ hotels in Mexico are recognized with the Distintivo S, a recognition of the best management practices implemented by certified hotels and tour operators. This recognition is valid as long as companies maintain an active certification from the Rainforest Alliance.


Planeta Sostenible
Planeta Sostenible is a reference platform providing promotion and marketing assistance for sustainable & eco-friendly tourism services to consumers in Spain.

Other Affiliated Organizations

Global Partnership for Sustainable Tourism (UNEP)
The International Ecotourism Society (TIES)
International Task Force on Sustainable Tourism Development (UNEP)
International Union for Conservation of Nature (IUCN)
National Chamber of Ecotourism (CANAECO), Costa Rica)
National Chamber of Tourism (CANATUR), Costa Rica)
World Tourism Organization (UNWTO)

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