2025 Annual Report: Regeneration Takes Root
Check out our 2025 Annual Report to see the exciting advances we made this year.
Annual Report
June 24, 2026
Regenerative agriculture
Conventional agriculture accounts for nearly 24 percent of greenhouse gas emissions and threatens more than 80 percent of species already at risk of extinction. Sustainable farming methods seek to reduce the harm that conventional practices (like applying harsh pesticides) do to land, whereas regenerative agriculture goes beyond a harm-reduction approach to restore ecosystems and add to nature’s richness.
This page features information about the Rainforest Alliance's work on regenerative agriculture and links to all our related content and resources.
New: Regenerative Agriculture Standard
We consider sustainability to be a journey—and for us, the final destination is regeneration. Building on our many years of experience in tropical agriculture, we are now supporting farms and companies that are ready to transition to a regenerative model.
Quick Links
What Is Regenerative Agriculture?
What does regenerative agriculture look like in practice? Here the Rainforest Alliance breaks down its core components.
How Your Company Can Support Regenerative Agriculture
The Rainforest Alliance offers companies the tools they need to advance to a regenerative model.
Making a Shift from Conventional to Regenerative Agriculture
Download this sell sheet on how companies can shift to regenerative agriculture within their supply chains and in the regions they source from—and how we can help.
All resources for Regenerative agriculture
The $4 billion coffee pod business faces its biggest threat yet
Lavazza's new plastic-free coffee system reflects growing efforts to reduce the environmental footprint of single-serve coffee without sacrificing convenience. The article explores how sustainability is becoming a key area of competition in the coffee sector and notes Nespresso's plans to launch a regenerative agriculture seal with the Rainforest Alliance in 2026.
Starbucks’ climate dilemma: the world loves lattes
Starbucks’ climate footprint comes under fresh scrutiny as new analysis shows coffee beans and dairy milk drive a quarter of its emissions. The company faces pressure to publish a clear climate transition plan as investors question whether its 2030 net-zero ambition is still achievable.
Lavazza launches new Rainforest Alliance certified regenerative coffee
Rainforest Alliance welcomes the launch of Lavazza’s La Reserva de ¡Tierra! Selection, the first professional coffee sourced from farms certified under the Rainforest Alliance Regenerative Agriculture Standard, marking a major step in bringing regenerative agriculture from ambition to reality.
Lavazza Launches New Rainforest Alliance Certified Regenerative Coffee
The Rainforest Alliance welcomes the launch of Lavazza’s La Reserva de ¡Tierra! Selection, the first professional-focused coffee sourced from farms certified under the Rainforest Alliance Regenerative Agriculture Standard.
A new EU directive will require companies to prove their green credentials. Here’s how
In this op-ed, Rainforest Alliance CEO Santiago Gowland makes the case for credible third-party certification as companies navigate new EU rules on environmental claims, positioning Rainforest Alliance as a trusted framework for verification, traceability, and compliance.