Message Templates

These “tried and true” messages will help you to explain what the Rainforest Alliance is, what we do and why we do it.

Feel free to use this language (verbatim) alongside the appropriate Rainforest Alliance mark or as a stand alone description, but kindly remember that the Rainforest Alliance needs to review and approve any mention of us in your promotional materials.

If you are unsure of what mark to use or where to submit your materials for approval, visit this section to learn how to use our marks.

  • The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and well-being of workers, their families and communities.
  • The Rainforest Alliance is an international nonprofit organization with over 25 years' experience in the development and promotion of sustainable standards in farming, forestry and tourism. These standards protect the environment and promote the well-being of workers, their families and their communities. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • In more than 70 countries around the globe, the Rainforest Alliance works with farmers, foresters, hoteliers and carbon project managers to produce goods and services responsibly and to bring them to a global marketplace. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • Rainforest Alliance Certified™ farm and forest operations meet comprehensive standards that protect the environment and promote the rights and well-being of workers, their families and communities. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance verifies tourism businesses, forest carbon projects and those forestry businesses not covered by FSC/Rainforest Alliance Certified criteria by assessing their practices against sustainability standards developed by the Rainforest Alliance and/or other organizations with which we are aligned. Businesses that meet these standards are awarded the Rainforest Alliance Verified mark, a sign that they are taking steps to support a healthy planet and economically viable communities. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. From large multinational corporations to small, community-based cooperatives, we involve businesses and consumers worldwide in our efforts to bring responsibly produced goods and services to a global marketplace. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • Rainforest Alliance Certified™ farms meet comprehensive standards for sustainable agriculture that protect wildlands, waterways, wildlife habitat and the rights and well-being of workers, their families and communities. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • [Insert crop name such as coffee or tea] from Rainforest Alliance Certified™ farms is sustainably grown to benefit farm families, wildlife, and the environment. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance Certified™ seal on [product] promotes environmental responsibility, social equity and economic viability for farm communities.
  • Buying [product] with the Rainforest Alliance Certified™ seal supports a healthier planet and an improved quality of life for farming communities.
  • Rainforest Alliance Certified™ farms support a healthy environment, promote the well-being of workers and their communities and ensure efficient farm methods. Farm workers benefit from safe working conditions, enjoy dignified housing and medical care, and access to schools for their children. Certification ensures the protection of ecosystems, including wildlife habitat, water and soil. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • Rainforest Alliance certification prohibits farms from using forced labor or hiring anyone under the age of 15. Farm group administrators work to ensure healthcare for workers and access to education for children. Workers are protected from excessive work hours, wage withholding and other exploitative practices.
  • The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and well-being of workers, their families and communities. Farms that meet comprehensive standards for sustainability earn the Rainforest Alliance Certified™ seal. These standards conserve biodiversity, ensure that soils, waterways and wildlife habitat is protected and that farm workers enjoy decent housing, access to medical care and schools for their children. Farms must commit to a process of continuous improvement and are audited each year in order to maintain their certification. By shopping for products bearing the Rainforest Alliance Certified seal, consumers can support a healthy environment and help to improve the quality of life for farm families. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.

Messages about Smallholder Farms

  • Rainforest Alliance Certified™ farms support safe and healthy conditions for smallholder farmers and their families.
  • Smallholder farmers who have earned the Rainforest Alliance Certified™ seal report that they are better organized and have more access to technical help and buyers for their crops.
  • Smallholder farmers who earn the Rainforest Alliance Certified™ seal farm more efficiently, reduce their costs and often earn a higher price for their cocoa/coffee/tea.
  • Smallholder farmers who earn the Rainforest Alliance Certified™ seal use fewer agrochemicals, which is not only better for the environment and their communities, but also saves them money.
  • Smallholder farmers who earn the Rainforest Alliance Certified™ seal protect waterways, soils and sensitive ecosystems, helping to maintain a clean water supply for their families and their surrounding communities.
  • Smallholder farmers have reported that wildlife have returned to their Rainforest Alliance Certified™ farms.
  • The Rainforest Alliance pioneered the concept of responsible forestry certification in 1989 and has since certified to Forest Stewardship Council standards more than 159 million acres (64 million hectares) in more than 48 countries around the world. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • Buying [product] with the FSC® label and Rainforest Alliance Certified™ seal helps support a healthier planet and an improved quality of life for forest communities. Learn more at www.rainforest-alliance.org.
  • [Insert FSC Pure product], Forest Stewardship Council™ certified by the Rainforest Alliance, comes from forests that are responsibly managed to benefit communities, wildlife and the environment. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • Forest operations that are FSC® certified by the Rainforest Alliance meet comprehensive standards that protect the environment and the rights and well-being of workers, their families and communities. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance Verified™ mark is awarded to forestry businesses that meet sustainability standards established by the Rainforest Alliance or other third-parties with which we are aligned. Businesses that earn the verification mark support a healthy environment and the conservation of local communities and cultures. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • Forestry businesses that are not eligible to apply for FSC® certification by the Rainforest Alliance can be awarded the Rainforest Alliance Verified™ mark if they meet the Rainforest Alliance's own or established third-party sustainability standards for the services that they provide. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance provides tourism entrepreneurs and community-based businesses in Latin America with the tools and training they need to become more environmentally and socially responsible, to compete in the marketplace and to contribute to the conservation of the local cultures and nature. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance Verified™ mark is awarded to tourism businesses that comply with a minimum percentage of the Global Sustainable Tourism Criteria. Businesses that earn the verification mark support a healthy environment and the conservation of local communities and cultures. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • Local and wholesale tour operators working with the Rainforest Alliance promote demand for sustainable hotels and other tourism businesses by giving them priority in tour packages they sell to travelers, and by educating their clients about the benefits of choosing environmentally and socially responsible packages. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance is a leader in sustainable travel, promoting tourism certification and verification as a tool for conservation and the economic development of local communities and businesses. The Rainforest Alliance helped to establish an accreditation body -- the Global Sustainable Tourism Council (GTSC) -- to help tourism certification programs around the world develop and implement environmentally and socially sound standards. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance is a global leader in rigorous, independent, third-party verification of forest carbon projects against a range of international carbon standards. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.
  • The Rainforest Alliance has verified that our [insert name] project has met all requirements of the [insert appropriate standards name(s)] standard(s) against which it was evaluated. Learn more at www.rainforest-alliance.org.
  • The Rainforest Alliance’s independent, third-party verification of forest carbon projects brings credibility and confidence to international forest carbon markets. The Rainforest Alliance’s verification of these projects ensures that carbon credits are generated accurately through a rigorous and transparent process. Learn more at www.rainforest-alliance.org.
  • Forest carbon projects can improve the livelihoods of forest-dependent communities, conserve biodiversity and protect local ecosystems. As an international nonprofit conservation organization, the Rainforest Alliance conducts verification of forest carbon projects that benefit local people and environments. For more information, visit www.rainforest-alliance.org.

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