Follow the Frog

January 30 – February 12, 2017

Join the Follow the Frog campaign in 2017 as we kick off our 30th anniversary year! Follow the Frog is a two-week campaign that empowers global citizens, like you, to help build a better tomorrow through everyday actions, including the selection of sustainably sourced and ethically produced products. In the weeks leading up to—and during—Follow the Frog, you can:

  • Share with your peers and the world your commitment to being a good global citizen
  • Learn about the Rainforest Alliance and what’s behind the Rainforest Alliance Certified™ seal
  • Take part in events and promotions hosted by companies working with the Rainforest Alliance on building a better tomorrow
  • Pledge to #FollowTheFrog when you shop or look to book your next trip
  • Help the Rainforest Alliance rebalance our planet by making a donation—big or small—to support our work on the ground and around the world.

Check out stories in the news feed below and join the conversation on Twitter and Instagram using the hashtag #FollowTheFrog.

If you are a business and would like to participate,  sign up to receive campaign updates and resources.


Forest canopy - photo by Sergio Izquierdo

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Create a world where people and the planet prosper together.