Follow the Frog 2014-2015
In partnership with the Guardian—a global leader in digital journalism—the Rainforest Alliance has created a 10-month integrated experience on the Guardian Follow the Frog platform. The campaign launched during what has become our traditional Follow the Frog Week in September and is designed to fuel a growing movement sweeping the globe—one that includes companies, consumers and producers across more than 100 countries.
Compelling editorial content, contests and a dynamic social media campaign will call attention to some of the world's greatest challenges—from deforestation and climate change to poverty and gender issues—and inspire your supporters with stories of how the Rainforest Alliance, our partners and the communities and companies with which we work are helping to overcome them. Helping to create a better, healthier, more balanced and more productive tomorrow. Together, let's inspire a whole new way of thinking about the very relationship between the goods we consume and those who produce them, and about the role that businesses and consumers can play. Together, let's continue to lead, empower and engage people who care about their families, their communities and the planet.
Why you should get involved
Follow the Frog is an excellent opportunity for your business to:
- Reach consumers who are eager to learn more about how your business is working with the Rainforest Alliance to make the world a better place.
- Inspire your customers and staff throughout the 10-month campaign by taking them on their own journeys of awareness about key issues like climate change, deforestation, poverty alleviation and water quality.
- Link to regularly updated Guardian and Rainforest Alliance-generated content on what sustainability really means, why it matters and how businesses and individuals can make a difference.
- Use the downloadable campaign graphics for point-of-sale display, social media and website to link your business more explicitly to the work of the Rainforest Alliance and your customers' desire to support businesses that offer sustainable products.
Join the Rainforest Alliance, the Guardian and our other partners as we inspire and empower people around the world to make better choices that contribute to a sustainable future.
How Do You Get Involved?
Sign up now to receive regular Follow the Frog updates by e-mail.
Please complete the simple registration form now by submitting your name, country and contact details in the box above.
Throughout the duration of the 10-month campaign, we will continue to send information, links, resources and the latest news from the Guardian platform. In those emails we will provide sample messaging for specific campaign activations and other resources for use in your social media and other promotional activities.
If you have any questions about the resources in this toolkit or would like to discuss how your company can get involved, please contact us: