Follow the Frog 2014-2015
In partnership with the Guardian, a global leader in digital journalism, the Rainforest Alliance has created Follow the Frog 2014 - 2015, a 10-month integrated experience designed to fuel a growing movement sweeping the globe—one that includes companies, consumers and producers across more than 100 countries.
Compelling editorial content, contests and a dynamic social media campaign will call attention to some of the world's greatest challenges—from deforestation and climate change to poverty and gender issues—and inspire your supporters with stories of how the Rainforest Alliance, our partners and the communities and companies with which we work are helping to overcome them. Helping to create a better, healthier, more balanced and more productive tomorrow. Together, let's inspire a whole new way of thinking about the very relationship between the goods we consume and those who produce them, and about the role that businesses and consumers can play. Together, let's continue to lead, empower and engage people who care about their families, their communities and the planet.
Launch Week: September 15-21, 2014
We are launching this new experience during what has become our traditional Follow the Frog Week, September 15 - 21. And we invite all of you to get involved.
This is an excellent opportunity for your business to:
- Reach consumers who are eager to learn more about how your business is working with the Rainforest Alliance to make the world a better place.
- Inspire your customers and staff throughout the 10-month campaign by taking them on their own journeys of awareness about key issues like climate change, deforestation, poverty alleviation and water quality.
- Link to regularly updated Guardian and Rainforest Alliance-generated content on what sustainability really means, why it matters and how businesses and individuals can make a difference.
- Use the downloadable campaign graphics for point-of-sale display, social media and website to link your business more explicitly to the work of the Rainforest Alliance and your customers' desire to support businesses that offer sustainable products.
Join the Rainforest Alliance, the Guardian and our other partners as we inspire and empower people around the world to make better choices that contribute to a sustainable future.
How Do You Get Involved?
Sign up now to receive regular Follow the Frog updates by e-mail.
Please complete the simple registration form now by submitting your name, country and contact details in the box above.
In the run-up to Follow the Frog Launch Week—and throughout the 10-month duration—we will be sending more information on the campaign, the resources available and the latest news from the Guardian platform. In those mails we will provide sample Tweets and other resources for use in your social media and other promotional activities.
We have people standing by to help if you'd like to get involved and need help getting started. Please contact us, we'd love to discuss your plans for Follow the Frog: