Follow The Frog: Small Actions Can Make A Big Impact

When it comes to tackling issues like climate change and deforestation, your everyday personal choices can add up to meaningful impact. If each of us committed to being more thoughtful in our choices and actions, we could live in a much healthier planet. So where do you start?

Join the Rainforest Alliance, fellow eco-conscious individuals, and partnering companies to #FollowTheFrog for a better future. You can choose Rainforest Alliance CertifiedTM products when you shop, contribute to the Rainforest Alliance to expand our work around the world, or participate (online) in our annual Follow the Frog campaign.

During last year’s campaign we organized our #FollowTheFrog Instagram Givaway. We posted inspiring and educational content to our Instagram page, encouraging followers to lighten their environmental footprint by choosing certified products and taking everyday actions to make their lives more sustainable. Givaway participants were asked to share at least one of the week's contest posts to their Stories, and comment on at least one of the week's sustainability questions. The lucky winner received a prize package of Rainforest Alliance Certified products (including Allegro coffee, Dove chocolate, Bixby chocolate, Rosaprima roses, Torie and Howard candies, and more), as well as a Nespresso X Vélosophy “RE:CYCLE” bike, made from recycled aluminium coffee capsules.

Follow the Frog 2020

This year’s Follow the Frog campaign will take place September 21-27. Follow the Frog 2020 will have a special touch to it as we will present our new Rainforest Alliance “green frog” seal to the world and build upon the meaning of our frog.

You will be able to see product packaging with the new seal as of September. Throughout the campaign, we will help consumers to familiarize themselves with it and to recognize our old Rainforest Alliance Certified™ seal and UTZ label as part of the same family.

Watch this space for more information about #FollowTheFrog 2020, and follow us on Instagram, Facebook, and Twitter.

For companies

If you are a business and would like to participate in this year’s campaign, check out our Follow the Frog web page and reach out to us at to learn more.


Be inspired by stories from around the world, and share your own sustainability experiences with friends and family using #FollowTheFrog.


Burning Peruvian forest - photo by Mohsin Kazmi

Forests are falling at an alarming rate.

Each minute, 85 acres are destroyed.