30-day #FollowTheFrog Sustainability Challenge

Sign Up: Take the 30-Day Sustainability Challenge

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Our magnificent forests are worth fighting for—and, if you are here, you probably agree. Meaningful climate action includes stopping deforestation—with or without forward-thinking government leadership.

We invite you to take personal action to join our global movement, which includes individuals and companies that #FollowTheFrog by working with the Rainforest Alliance on their sustainability journey. Together, we can make a positive impact on our precious planet.

Here's all it takes:

  • Sign up for our 30-Day Sustainability Challenge as part of the ongoing Follow the Frog campaign and encourage friends and family to do so, too.
  • You will receive a step-by-step guide on how to “follow the frog” to a better tomorrow. Every three days, over 30 days, you will receive an email with simple every day actions you can take to make a difference—a total of 10 emails with 30 inspiring ideas.

At the end of the Challenge, you will receive another email with a treat—a small reward for all your hard work. By signing up, you'll also receive general updates about the Rainforest Alliance's work and ways you can get involved.

"What you do makes a difference, and you have to decide what kind of difference you want to make."

Jane Goodall

We are better together!

Many Rainforest Alliance company partners pledged to join the 2017 Follow the Frog campaign as part of their commitment to sustainability. Learn more about what companies have been doing to support the #FollowTheFrog movement. Here are some of our partner companies.

Martin Guitar
Zavida Coffee
Costa Coffee
Dreams Punta Cana Resort & Spa logo
Roy O Martin
The Republic of Tea
Eden Project
Teaching Talons
Miss Jones Frosting
Sustainable Restaurant Association
Kean Coffee
Coffee Link
Keurig Canada
Destination Ecuador
Hurricane Coffee
Allegro Coffee
Joe Coffee
El Pueblito
Percol Coffee Co.
Hotel St. George
Aldea de la Selva
Cuenca del Plata
Java City
Hotel Plaza Colon

If you are a business and would like to participate, access the Follow the Frog toolkit and get in touch.




Be inspired by stories from around the world, and share your own sustainability experiences with friends and family using #FollowTheFrog.


Burning Peruvian forest - photo by Mohsin Kazmi

Forests are falling at an alarming rate.

Each minute, 85 acres are destroyed.