Follow the Frog to Build Our Collective Climate Power

There’s no denying that these are daunting times. Scientists say we must completely overhaul our global economy within a decade to avoid a global climate catastrophe as early as 2050. A bold, worldwide renewable energy transition is essential to this transformation. So is a complete remaking of our relationship to the land, including our global food economy and the way we manage tropical rainforests.

As we press our leaders to embrace natural climate solutions on a policy level, we can also influence companies and reshape our global food systems through mindful consumption. From farmers and forest communities to companies and consumers, our futures are bound together. We’re focused on sharing the responsibility to unlock the potential of natural climate solutions, which can provide more than one-third of the global climate solution.

That’s where our little green frog seal comes in. It guides millions of climate-conscious consumers around the world to make purchasing choices that are better for them, for nature, and for the farming and forest communities who steward our land and forests.

And why a frog, you may ask? Because frogs are one of nature’s superstar bioindicators—meaning a healthy population of frogs is a sure sign that local ecosystems are flourishing!

So what can you do?

  • Take the very first step on the journey by signing up to our 30-Day Sustainability Challenge, where we offer daily tips on how to live a more sustainable life and make new habits stick. When you complete the challenge, you’ll receive a free Stasher bag (an obsession-worthy sustainability aid) while supplies last.
  • Join us for #FollowTheFrog 2020, and follow us on Instagram, Facebook, and Twitter
  • Choose Rainforest Alliance Certified products when you shop. Encourage your favorite brands to source from Rainforest Alliance Certified farms and forestry operations if they don’t already (for crops grown in the tropics).

Follow the Frog 2020

This year’s Follow the Frog week will take place September 21-27. Check out the exciting events we’ll be offering:

Monday 9/20 2 PM EDT

Food, Culture, and Climate Resilience: A conversation with chef and food justice advocate Selassie Atadika

Food touches nearly every aspect of our relationship to the land. It embodies our creative potential, primal desires, and familial relationships. As such, the culinary arts have become an increasingly important catalyst for a plant-based culinary revolution that draws on Indigenous ways of eating for a livable climate future. Please join us for a conversation with internationally renowned chef Selassie Atadika, a 2019 Basque Culinary World Prize Finalist and 2018 Stone Barns Center fellow who was recently named as one of the Global Top 50 Plant-Forward Chefs. We’ll chat about everything from how food culture can influence farming and consumer behavior, the importance of crop diversity, and how Indigenous knowledge can and should inform our work to transform global commodity supply chains. Atadika has Pro Chef Level 1 certification from the Culinary Institute of America and holds an M.A. in International Affairs from the Columbia University School of International and Public Affairs, as well as a B.A. in Geography and Environmental studies from Dartmouth College. Her work has appeared in CNN, the Financial Times, Vogue, National Geographic, and Ebony.

Where: Zoom and YouTube.

Wednesday 9/23 12 PM EDT

Regenerative Economics: A Local-to-Global Approach. Instagram Live with Céline Semaan of the Slow Factory Foundation and Maria Belen Portillo, Guatemala advocacy lead for the Rainforest Alliance

Transforming our global economy from extractive to regenerative is imperative to a livable climate future. Our partner communities in Guatemala have created a beautiful and highly successful regenerative forest economy over more than two decades. Please join us for a lively conversation on what makes regenerative economies work, featuring systems designer Celine Semaan, founder and director of the Slow Factory open education platform (and contributor to Vogue, Harper’s Bazaar, Time magazine, and other prominent media outlets), and Belen Portillo, our Guatemala advocacy lead based in our Guatemala City office.

Where: Instagram live @rainforestalliance and @theslowfactory.

Friday 9/25 9 AM EDT

Climate Justice and Resilience: Farmers and Communities on the Front Lines, a Rainforest Alliance panel featuring

The climate crisis is thrusting the world’s farming communities into deeper poverty while destroying forests and other ecosystems. Scientists, as well as local and Indigenous leaders, declare we have less than a decade to radically transform our global economy and build climate resilience for communities living on the front lines of the climate crisis. This event will bring together Indigenous, corporate, and NGO climate leaders, including Hindou Oumarou Ibrahim (co-chair of the Indigenous People’s Forum on Climate Change) and Ghanaian cocoa farmer Elijah Owusu-Cashiedom for a solutions-focused discussion on what the most urgent climate priorities are for frontline communities. Moderated by the Rainforest Alliance climate lead Saeed Abdul-Razak.

Where: Zoom

Sunday 9/27 11 AM EDT

People Power: Our collective impact as responsible consumers. Instagram LIVE with Bonnie Wright and Denu Lemma Tsegaye, the Rainforest Alliance’s Ethiopia director.

Although just 100 companies are responsible for 71% of global emissions, we as consumers still have a critically important role to play with regard to natural climate solutions, especially sustainable agriculture and forest conservation. Join director/actor/climate activist Bonnie Wright for an Instagram Live conversation with the Rainforest Alliance Ethiopia director Denu Lemma Tsegaye about how our choices as consumer directly impact farmers on the other side of the world.

Where: Instagram live @rainforestalliance and @thisisbwright.

For companies

If you are a business and would like to participate in this year’s campaign, check out our Follow the Frog page for companies and reach out to us at to learn more.


Be inspired by stories from around the world, and share your own sustainability experiences with friends and family using #FollowTheFrog.


Forest canopy - photo by Sergio Izquierdo

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