#FollowTheFrog: Small Actions Can Make A Big Impact

Sign Up: Take the 30-Day Sustainability Challenge

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When it comes to tackling issues like climate change and deforestation, your everyday personal choices can add up to meaningful impact. If each of us committed to being more thoughtful in our choices and actions, we could live in a much healthier planet. So where do you start?

Join together with the Rainforest Alliance, fellow eco-conscious individuals, and partnering companies to #FollowTheFrog for a better future. You can choose Rainforest Alliance Certified™ products when you shop, make a contribution to the Rainforest Alliance to expand our work around the world, or participate in one or both of our online campaigns.

The #FollowTheFrog Instagram Giveaway

The Instagram Giveaway concluded on September 24. Congratulations to our two winners, Aletta M. and Jill S.!

Followers could head to the Rainforest Alliance Instagram page for a series of inspiring and informational posts on our work with farmers, foresters, businesses and communities around the world, helping people and nature thrive in harmony. We have shown how everyday actions can drive positive environmental and social impact. From September 10-24, 2018, followers had the chance to enter a giveaway and win a prize package of sustainably-sourced products and gift items—with one winner each week! Even though the giveaway has come to a close, you can still follow us on Instagram and learn more about the Rainforest Alliance’s work around the world.

"What you do makes a difference, and you have to decide what kind of difference you want to make."

Jane Goodall

30-Day #FollowTheFrog Sustainability Challenge

You can Follow the Frog year round when you sign up for our 30-Day Sustainability Challenge, and encourage friends and family to do so, too.

Once you sign up, you will receive tips on how you can #FollowTheFrog to a better tomorrow. Every three days, over 30 days, you will receive an email with simple every day actions you can take to make a difference—a total of 10 emails with 30 inspiring ideas.

At the end of the Challenge, you will receive another email with a treat—a small reward for all your hard work. By signing up, you'll also receive general updates about the Rainforest Alliance's work and ways you can get involved.

We Are Better Together

You can Follow the Frog year round when you sign up for our 30-Day Sustainability Challenge, and encourage friends and family to do so, too.

Keep an eye out for some of our partnering companies who are choosing to #FollowTheFrog with us this year: Aldi, Allegro, Alpro, AM Resorts, American Iguazu, Amrita Coffee, Axfood, Barry Callebaut, Bissinger's, Bixby & Co., Carolina Coffee Co., Chantecaille, Chocolove, Coffee Boss, Coffee Republic, Daabon, Dagoba, Diamond Packaging, Dole, Domtar, Dreams Huatulco, EAT., Eden Project, Ellis Coffee Co., Fara Coffee, Green Diamond Amazon Lodge, Green Farm Coffee, Grumpy Mule Coffee, Hun Bun Coffee, Iguazu Jungle Lodge, iKhofi, Innocent Drinks, Java City, Joe Coffee, Kean Coffee, Kind Planet Company, Knoll, Kruger Products, Lima Tours, Lincoln and York, Löfbergs, Madison Soap Company, Mas Vital, McDonald’s, McNaughton and Gunn, Montesierra Coffee, MorBeans Coffee, Muskoka Roastery, Nate’s Coffee, Nespresso, North West Vending, Olam, Omar Coffee, Orinoco Coffee and Tea, Over Coffee, P&G Charmin, Pickers Coffee, Rio Roses, Rosaprima, Saint George Iguazu, Sargasso Trading, Scharffen Berger, Scooter Caffe, Secrets Huatulco, SpecialCoffee, Taylors of Harrogate, Teapigs, Teatulia, Tesco, Tom’s of Maine, Veliche Gourmet, Zoegas Sweden

If you are a business and would like to participate, access the Follow the Frog toolkit and get in touch.




Be inspired by stories from around the world, and share your own sustainability experiences with friends and family using #FollowTheFrog.


Burning Peruvian forest - photo by Mohsin Kazmi

Forests are falling at an alarming rate.

Each minute, 85 acres are destroyed.