Social Media Promotional Campaign Guidelines

A Social Media Promotional Campaign (a “Campaign”) is a great way for a company to increase traffic to its website(s) or social media account(s) and at the same time make a generous donation to the Rainforest Alliance.

Campaigns are defined as a collaboration between the Rainforest Alliance and a company (or small business, organization or individual) to increase visibility via its website or Facebook, Twitter or other social media account by encouraging visitors to take an action in exchange for a donation to the Rainforest Alliance.

A simple example of this would be a Facebook “Like” campaign in which a company agrees to donate an amount of money to the Rainforest Alliance for each “Like” its Facebook page receives.

Please take a moment to carefully review these guidelines before completing the online application.

The Rainforest Alliance Family of Marks

The use of any of the Rainforest Alliance marks and all messaging related to Campaigns requires written approval from the Rainforest Alliance.

Rainforest Alliance logo
The Rainforest Alliance Logo

The Rainforest Alliance logo is a registered trademark of the organization. The logo can be used on companies’ websites, blogs or social networks but any use must be reviewed and approved in advance by a representative of the Rainforest Alliance.

Rainforest Alliance Certified(TM) Seal and Rainforest Alliance Verified(TM) MarkThe Rainforest Alliance Certified™ Seal and the Rainforest Alliance Verified™ Mark

The Rainforest Alliance Certified™ seal and the Rainforest Alliance Verified™ mark may not be used in conjunction with any Campaign unless the company has earned the right to use it.



Requirements for Businesses Interested in Social Media Promotional Campaigns

Businesses must be legally established for a minimum of one year prior to seeking a Campaign collaboration with the Rainforest Alliance.

All funds generated through a Campaign will be considered unrestricted contributions to the Rainforest Alliance.

Limitations and Restrictions

  • Companies selected for a campaign must demonstrate leadership in sustainable business practices. Businesses submitting proposals for Campaigns can expect a review, performed by the Rainforest Alliance, of their environmental and social records and current impacts, including, if relevant, the way their business extracts or purchases products or raw materials from high biodiversity ecosystems. The Rainforest Alliance reserves the right to reject proposals from companies working in sectors that are deemed to have negative impacts on biodiversity or livelihoods or that are seen as unsustainable.
  • Although the Rainforest Alliance will be the beneficiary of proceeds from Campaigns it participates in, we are unable to sell or distribute products for companies with which we collaborate.
  • The Rainforest Alliance cannot sell, loan or distribute information about its membership including mailing lists and email lists with any third parties.
  • The Rainforest Alliance is not able to secure celebrity involvement in Campaigns.
  • All messaging during a Campaign must be reviewed and approved by the Rainforest Alliance.
  • All Campaigns must be documented in a fully executed agreement in advance of any promotion.
  • All companies must adhere to the guidelines, terms or rules set forth by the online platform through which the Campaign is run/hosted.
  • As with any activity of the Rainforest Alliance any Campaign must adhere to our polices on ensuring our integrity.

Timing Considerations

Once your proposal has been submitted, you can expect to hear from a Rainforest Alliance staff member within seven to ten business days regarding next steps.

A fully executed agreement must be in place before a Campaign can launch publicly, a process which may take at least one month to complete.

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