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Follow the Frog is back!

April 2 – April 15, 2018

The 2018 Follow the Frog campaign will take place 2nd – 15th April 2018, so make a note in your diaries and get ready to jump into action! You can reach out directly to your Rainforest Alliance contact or connect with the marketing team at info@ra.org for more information about how to get involved.

The Follow the Frog 2018 campaign provides a platform for you to engage consumers, employees and other stakeholders, such as distributors or B2B customers while spotlighting your products and initiatives that drive sustainability.

For ideas and inspiration, see some of the activations and impacts of the 2017 campaign in this presentation.

Participate in all or any part of the two-week promotional program highlighting your company commitment to sustainability and support for the Rainforest Alliance. We will soon be posting additional materials, including a downloadable overview sheet on of the campaign, the press release and blogs.

What will the Follow the Frog campaign deliver?

  • Engage with customers, employees and stakeholders on the issue of sustainability – a key driver in brand choice and purchase decision.
  • Raise the profile of your products carrying the Rainforest Alliance Certified™ seal.
  • Highlight your company’s work with the Rainforest Alliance and the commitment to sustainability and to helping planet and people prosper together.

What will you get?

  • A toolkit of messages and materials that can be used turnkey or customized for your brand.
  • Active support on Rainforest Alliance vehicles – website, blogs, Facebook, Twitter, Instagram, videos, slide shows, and online events — to promote our shared mission and highlight collaborating companies like yours that have made a commitment to sustainability.
  • Benefit of a direct-to-consumer activation program executed by the Rainforest Alliance to engage citizens in Follow the Frog.

What do you need to do?

Mark your calendars and add Follow the Frog to your marketing and communication plans for all or any part of April 2 – 15, 2018.

Contact our team at info@ra.org to discuss how you can participate, and sign up for updates in the box to the right.

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