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Follow the Frog

January 30 – February 12, 2017

The special 2-week Follow the Frog campaign has ended, however, we are ready to work with your business to craft a customized program to meet your marketing needs and schedule. Contact

Join the Rainforest Alliance Follow the Frog campaign in 2017—our 30th anniversary year—and engage your consumers and employees in simple ways they can help rebalance our world through every day actions and brand choices. Participate in all or any part of the two-week program highlighting your support for the Rainforest Alliance. View the downloadable overview of the campaign or watch a webinar recording on the Follow the Frog campaign and toolkit. You can also read the program launch press release.

What will the Campaign deliver?

Follow the Frog is a unique (and easy!) opportunity to:

  • Communicate your commitment to helping customers and employees to live better lives.
  • Raise the profile of products carrying the Rainforest Alliance Certified™ seal.
  • Highlight your work with the Rainforest Alliance and your commitment to helping planet and people prosper together.

What will you get?

We use every Rainforest Alliance promotional tool at our disposal to support Follow the Frog—our website, blogs, Facebook, Twitter, Instagram, videos, slide shows, live and online events—to share our story and highlight collaborating companies that have made a commitment to sustainability.

Each participating company receives a toolkit of messages and materials that can be turnkey or customized.

What will you need to do?

Mark your calendars and add Follow the Frog to your marketing and communication plans—you can join for all or any part of January 30-February 12, 2017

Contact Reena Chadee at to discuss how you can participate, and sign up for updates.

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