We are currently developing our new certification program, building on the best of the current Rainforest Alliance and UTZ programs.
The current Rainforest Alliance and UTZ programs will continue to run in parallel as the transition across to our new standard takes place.
If you would like to stay informed about the progress of our new certification program and opportunities to give your input, please subscribe to our mailing list.
Early 2018: Have your say
In depth consultation carried out with company partners on the value offering of the new program.
July 2018: New approach outlined
Terms of Reference adopted for the new sustainable agriculture standard.
November 2018: Mutual Recognition
Chain of Custody Mutual Recognition launched.
December 2018 – February 2019: Have your say
First round of public consultation for the new Sustainable Agriculture Standard, which closed on February 28, 2019.
June-August 2019: Have your say
Consultation on the 2020 Sustainable Agriculture Standard, Chain of Custody and assurance system.
July 2019: Mutual recognition
Claim-level mutual recognition launched, to ease the transition to a new program.
January 2020: Publication
2020 Sustainable Agriculture Standard and Chain of Custody published.
Focus on training development and implementation to support the new standard.
Early 2021: Launch
2020 Sustainable Agriculture Standard becomes mandatory for producers. From this date, all producer audits will be against the new standard.
2020 Sustainable Agriculture Standard
Our new sustainable agriculture standard will be designed to maximize positive social, environmental, and economic impact, offering farmers an enhanced framework to improve their livelihoods while protecting the landscapes where they live and work.
If you are interested in how decisions are made for the standard development, please look at our Rainforest Alliance Standard Development Procedure [PDF]. It explains in detail the timelines and the different actors and their responsibilities and includes a separate section on the role and composition of the Rainforest Alliance Standards Committee.
From July 1st, 2019, we will offer further mutual recognition options for our cocoa, tea and hazelnut programs.
UTZ Label and Rainforest Alliance Seal
We are working to refresh and modernize the Rainforest Alliance Seal while making the most of existing strong consumer recognition and brand value. More information will be shared in the coming months about when the new seal will be available for use on pack.
The UTZ label will be gradually phased out. Meanwhile, companies can continue to submit UTZ labeling approval requests at least until the end of 2022. We will also continue to offer support for UTZ certified brands and products, from sourcing through marketing.